This document discusses the rise of digital reading and e-books. It outlines some of the early e-reader companies from the 1990s like iRex and Sony. The iPhone and iTunes helped grow e-books' popularity. Issues like standards, DRM, copyright, screen technology, and price will impact future adoption rates. Market forecasts show digital book sales growing substantially in the Dutch market by 2012 across consumer, educational, and professional books. Players in the emerging e-book business model include publishers, authors, retailers, aggregators, distributors, and telecom companies. Control over the future market is uncertain among these players and companies like Amazon, Google, and consumers.
28. Dutch Market printed digital
for books 2008
consumer 545 M€’s 1 M€’s
books*
educational 367 M€’s 2 M€’s
books
professional 289 M€’s 11 M€’s
books/manuals
Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2012
business models
29. Dutch Market printed digital
for books 2012
consumer 600 M€’s 11 M€’s
books*
educational 395 M€’s 25 M€’s
books
professional 280 M€’s 40 M€’s
books/manuals
Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2012
business models