Brand experience Dream Center Peoria Presentation.pdf
Top 10 local seo factors 2014 moz results
1. Top 10 Local SEO Factors
2014 Moz Survey Results
For discussion at the Melbourne SEO Meeup.
Available at: http://petermeadit.com/top-10-local-seo-
factors
@petermeadit
2.
3. Website Structure for crawlers
Page hierarchy flat
Main pages clear in the menu
Use internal linking for importance
sitemap.xml
robots.txt
Schema so all can understand
http://schema.org/LocalBusiness
4. Create great content
Lots of content
Describe your Services
And your Products
Discuss locations serviced
5. Relevant local search terms
What local keyword searches
Research, investigate locally
Place keywords on pages
Don't overuse keywords
Google slap for keyword overuse
Make sure reads naturally
6. Keep Content Fresh!
Add new content every week
Improves crawl rate
Great for social sharing
Email notify customers
Picked up by RSS feeds
Encourages links from bloggers
7. Contact Us Data
Make contact details obvious
Click to call Phone at top right
Use a contact form
Address on every page
Link to Google map
First Contact is a prime directive...
8. Submit to Local Sites
Local directories
National directories
Business listings
Yelp, Truelocal, etc.
Use aggregators to submit
UBL: https://www.ubl.org
9. Google My Business
Claim/Create your listing
Previously called Places.
Referred to as Maps
Accuracy is important
Postcards can get lost
10. Accurate NAP information
Important: NAP
(Name Address Phone)
Accurate across all citations
Old info looks bad and hurts
Update every directory
Too many? Aggregator service?
11. Use Social
Get:
Twitter
Google+
Facebook page
Foursquare for ‘check-ins’
Other relevant social
12. Share and share alike
Use Social sharing icons
Ask them to follow
Share all blog posts
Promote special offers
Give good reason to share
What’s in it for them?
13. Get Reviewed
Google Reviews pack a punch
Helps Local SEO
Customer trust levels
Put a review system in place
Customers love giving reviews
Be brave ask for honest reviews
People love good service
14. Local SEO Plugin from Yoast
Functionality includes:
Uses schema
Insert Google Maps
Insert address(es)
Opening hours
Store locator
https://yoast.com/wordpress/plugins/local-seo/
15. Best Local Citations Sites
www.truelocal.com.au
www.startlocal.com.au
www.yelp.com.au
Daniel Law has a good list:
http://www.bigvisionseo.com.au/free-australian-local-
citations
16. Top 10 Moz Local SEO Factors 2014
Survey in four parts:
1. General Ranking Factors
2. Specific Ranking Factors
3. Factors Most Affected by Pigeon
4. Negative Ranking Factors
More details:
http://moz.com/local-search-ranking-factors
Let’s Look at the top 10...
17. Top 10 Localized Organic Factors
1 City, State in Landing Page Title
2 Domain Authority of Website
3 Page Authority of Landing Page URL
4 Quality/Authority of Inbound Links to Domain
5 Quality/Authority of Inbound Links to Landing Page URL
6 Physical Address in City of Search
7 Quality/Authority of Structured Citations
8 Product / Service Keyword in Website URL
9 Click-Through Rate from Search Results
10 City, State in Landing Page H1/H2 Tags
18. Top 10 Pack/Carousel Factors
1 Physical Address in City of Search
2 Proper Category Associations
3 Consistency of Structured Citations
4 Quality/Authority of Structured Citations
5 HTML NAP Matching My Business Page NAP
6 Product / Service Keyword in Business Title
7 Domain Authority of Website
8 Proximity of Address to the Point of Search (Searcher-Business Distance)
9 Individually Owner-verified My Business Page
10 Proximity of Address to Centroid
19. Top 10 Difference-Making Factors in
Competitive Markets
1 Domain Authority of Website
2 Consistency of Structured Citations
3 Quality/Authority of Inbound Links to Domain
4 Quality/Authority of Structured Citations
5 Proper Category Associations
6 Quality/Authority of Inbound Links to Landing Page URL
7 City, State in Landing Page Title
8 Physical Address in City of Search
9 Quantity of Native Google Maps Reviews (w/text)
10 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
20. Top 10 Negative Ranking Factors
1 Listing detected at false business location
2 Incorrect business category
3 Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem
4 Mis-match NAP / Tracking Phone Number on My Business Landing Page
5 Mis-match Address on My Business Landing Page
6 Presence of malware on site
7 Keyword stuffing in business name
8 Reports of Violations on your My Business page
9 Presence of Multiple My Business Pages with Same Phone Number
10 Absence of Crawlable NAP on Location Landing Page
21. 10 Factors That Have Increased in
Importance Since Pigeon
1 Domain Authority of Website
2 Proximity of Address to the Point of Search (Searcher-Business Distance)
3 Quality/Authority of Inbound Links to Domain
4 Quality/Authority of Inbound Links to Landing Page URL
5 Physical Address in City of Search
6 Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Maps
Reviewers, etc)
7 Quality/Authority of Structured Citations
8 City, State in Landing Page Title
9 Click-Through Rate from Search Results
10 Page Authority of Landing Page URL
22. 10 Factors That Have Decreased in
Importance Since Pigeon
1 Proximity of Address to Centroid
2 Physical Address in City of Search
3 Individually Owner-verified My Business Page
4 Quantity of Structured Citations (IYPs, Data Aggregators)
5 Proximity of Address to Centroid of Other Businesses in Industry
6 Location Keyword in Business Title or Title Modifier
7 Quality/Authority of Structured Citations
8 Quantity of Native Google Maps Reviews (w/text)
9 Geographic Keyword in Website URL
10 Proper Category Associations
