1. 5 Woodholm Road, Manchester by the Sea, MA 01944 P978.526.9171 M978.807.8400
Epeter@minasianmarcom.com minasianmarcom.com
SERVICE CAPABILITIES
Services are customized, produced and implemented in support of clients’ unique business models,
goals, the marketing plan, and are designed to produce targeted marketing communications to their
publics in core and expansion markets, engaging the latter’s interest, leading to initial conversations
and to meet.
Analytics measuring the effectiveness of a campaign or single initiative are applied and evaluated,
informing ongoing marketing support.
Strategic Planning
• marketing checklist – situation analysis /needs assessment
• positioning products /services /the business to target markets /publics
• goal setting
• marketing plans to program /campaign initiatives with in-market timelines
Marketing Communications + Creative Services
• creative director, copywriter & video producer
• inbound & outbound marketing
• public relations — build /maintain marketplace awareness & involvement, media relations,
internal /external communications, & PR counsel
• advertising (print & digital)
• promotions, sponsorships – media, B to B, B to C
• corporate identity /collateral
• community relations – identify & establish civic, cultural, & charitable partnerships
Interactive/Digital Project Coordinator
• site design concept, build-out, content development and maintenance services
• interactive digital services for website and social media
• identify, establish online relationships /partnerships
Media Buying
• all platforms
Specialty Services
• plan & launch new businesses
• introduce new products & services
• brand positioning & building
• merchandising
• special events /trade shows
• crisis communications & issues management
• media training
• sponsorships
• research
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