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Similaire à From Social Media to Social Business (Updated) (20)
Plus de Peter H. Reiser (20)
From Social Media to Social Business (Updated)
- 13. 13 FHNW – 15. Dezember 2017 © 2017 socialadoption.com
The untapped Power of Social Insight
Customers
“Why should I pay a
checking fee if other
banks don’t charge
one?”
Workforce
“Wow – our Social
CRM found the right
internal expert with one
click ...”
Competition The Public
“Service of my Bank
xYZ is ridiculous ..
need to switch .. ”
“RT @finwiz Barclaycard
Ring Fees: Want to get
rid of the 1% Foreign
Country Fee?
- 23. 23 FHNW – 15. Dezember 2017 © 2017 socialadoption.com
Business Applications
Sales & Delivery
Social Re-Use versus Win/Loss Rate and Project Margin
BID Mngt.
Product
Creation
Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable – compliant Social - Capabilities – Graph - Adoption
metricsmetricsmetrics metrics metrics14% higher Win Rate 20% higher Margin
Social Selling Social Collaboration
- 25. 25 FHNW – 15. Dezember 2017 © 2017 socialadoption.com
ROI on Social Collaboration (Sun Microsystems)
ROI Calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
14 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
- 31. 31 FHNW – 15. Dezember 2017 © 2017 socialadoption.com
1. Social Value model (Motivational Design)
• Motivation (Behaviorism Theory)
• Intrinsic
• Extrinsic
• Reward models (Cognitive Evaluation Theory)
• Tangible/intangible rewards
• Excepted/un-excepted
• Activity Loop
• Motivation -> Action -> Feedback
• Fun
Engagement
Progression
- 38. 38 FHNW – 15. Dezember 2017 © 2017 socialadoption.com
Social Value Model
• WIIFM
– Recognition à Kudos
– Rewards à Payback Points
• WIIFB
– 25% increased customer
retention
– 50% decreased customer
complaints
– 10Mio anualized benefits
• Community Type
– Credit Card Holders
• Community Contributions
– Social support
– Social Innovation
– Social Marketing
- 42. 42 FHNW – 15. Dezember 2017 © 2017 socialadoption.com
Social Business Summary
• Horizontally integrate Social into your Business Processes
• Leverage in context Social Insight across all channels &
audiences (BIG Data)
– ROI
– Discovery / Simulation
– Recommendations/Targeting/Segmentation
• Social Adoption – its all about Community + Value
• Social + Mobile + Cloud