User have a goal and are on a mission. Navigation is one of the core elements of a responsive website. Which navigation principle is the best for the information architecture, usability and user experience? In addition to the scalability for different screen sizes, it is the major challenge to find the balance between completeness and clarity. The presentation explores these questions and formulated guidelines.
31. 12.684 308
12.660 347 +12,9%
12.900 331 +5,7%
13.017 246 -22.2%
Visitors Conversions Results
Menu
Menu
Menu
http://exisweb.net/mobile-menu-abtest@webinterface
32. Understood Did not understand
@webinterface
80,6 % 19,4 %
52,4 % 47,6 %
18-44
45-62
Understanding by age group
http://www.catalystnyc.com/2015/02/navigating-mobile-hamburger-menu-anyone-get/
33. @webinterface
This is not your grandma’s
navigation.
http://onelshortofnormal.com/2013/01/26/grandmas-got-a-sassy-new-hairdo/