1. on the content side...
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
Jesse Petersen
@jpetersen
2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
start with the sitemap
focus on the menu
3. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
it’s your responsibility
4. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
KISS
http://en.wikipedia.org/wiki/
KISS_principle
5. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
KISS
http://en.wikipedia.org/wiki/
KISS_principle
omg!
6. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
don’t make them think
7. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
organize the content
topics = categories
categories < 10
leave it to SEO
8. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
mental grease:
what to rank for
internal links
http://www.copyblogger.com/blog
cornerstone content
9. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
need not be visible
PAGES
cornerstone content
10. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
11. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
“Genesis framework”
“Genesis”
be consistent...
12. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
you want that little profile photo on search results
add your Google+ URL
users your profile
13. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
eliminate dead weight from the menu
menu confusion
14. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
menu confusion
dropdown menus don’t get traffic
if you need dropdowns, visit site organization
1-4% clickthroughs means CHANGE