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on the content side...
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
Jesse Petersen
@jpetersen
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
start with the sitemap
focus on the menu
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
it’s your responsibility
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
KISS
http://en.wikipedia.org/wiki/
KISS_principle
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
KISS
http://en.wikipedia.org/wiki/
KISS_principle
omg!
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
don’t make them think
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
organize the content
topics = categories
categories < 10
leave it to SEO
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
mental grease:
what to rank for
internal links
http://www.copyblogger.com/blog
cornerstone content
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
need not be visible
PAGES
cornerstone content
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
“Genesis framework”
“Genesis”
be consistent...
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
cornerstone content
you want that little profile photo on search results
add your Google+ URL
users your profile
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
eliminate dead weight from the menu
menu confusion
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
Part Deux
menu confusion
dropdown menus don’t get traffic
if you need dropdowns, visit site organization
1-4% clickthroughs means CHANGE
Questions?
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

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SEO Still Matters: Part Deux

  • 1. on the content side... Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux Jesse Petersen @jpetersen
  • 2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux start with the sitemap focus on the menu
  • 3. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux it’s your responsibility
  • 4. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle
  • 5. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux KISS http://en.wikipedia.org/wiki/ KISS_principle omg!
  • 6. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux don’t make them think
  • 7. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux organize the content topics = categories categories < 10 leave it to SEO
  • 8. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux mental grease: what to rank for internal links http://www.copyblogger.com/blog cornerstone content
  • 9. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux need not be visible PAGES cornerstone content
  • 10. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux cornerstone content
  • 11. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux cornerstone content “Genesis framework” “Genesis” be consistent...
  • 12. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux cornerstone content you want that little profile photo on search results add your Google+ URL users your profile
  • 13. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux eliminate dead weight from the menu menu confusion
  • 14. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com 2SEO Still Matters Part Deux menu confusion dropdown menus don’t get traffic if you need dropdowns, visit site organization 1-4% clickthroughs means CHANGE
  • 15. Questions? Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com