SAP Screen Personas allows companies to improve user productivity through personalization of their SAP ERP screens. By providing the right information to the right users in the right context, they can get more done in less time with greater accuracy. With more intuitive SAP screens, organizations can enhance user satisfaction, minimize training time, and spend less money on screen modifications.

1. SAP Screen Personas
Productivity through Personalization
Public
March 2014

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Intuitive Screens Enhance Usability

functionality performance
user
experience

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We built SAP Screen Personas to address your needs
Streamline my
business
processes
Simplify my
screens
Help me run
my business
better
Reduce the
training
requirements
for my users
Personalize my
screens by role
Make data entry
faster and
easier

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SAP Screen Personas improves user productivity
Clicks Screen ElementsMore Simple
Productivity Training
Time
Adoption

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Modernize SAP without disruption

6. Customer Success Stories

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Mining company simplifies IT help desk
Reduce the number of screens, keystrokes to
complete common IT transactions
1-click access to day-to-day functions
Automated many tasks, allowing employees to work
more efficiently
Customer Need
Project Results

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Customer Need
Project Results
University empowers maintenance workers
Simplify SAP usage for maintenance workers, reduce
training needs
Deployed dashboard that provides 1-click access to
all day-to-day functions
Automated tasks to simplify processes

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University empowers maintenance workers

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Customer Need
Project Results
Entertainment technology company cuts clicks by 83%
Reduce data entry time for common transactions
Reduced steps to create “equipment” from 30 to 5

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Entertainment technology company cuts clicks by 83%

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Customer Need
Project Results
Defense company goes live in one month with Personas
Simple IT help desk without custom programming
Started and finished Personas project in 1 month
Delighted 1000 users with simple, intuitive screens

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Customer Need
Project Results
Medical technology company simplifies quotation process
Sales team wanted to spend more time selling and
less time in SAP
Streamline the quotation process from 8 screens to 2

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Customer Need
Project Results
Gaming company improves call center efficiency by 233%
Make call center staff more productive
Increase calls processed per hour from 6 to 20

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Seeing is believing
Live Demo

16. Implementing Personas

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Personas is part of a broader UX improvement process
Identify
Processes
Simplify
Processes
Analyze Data
Requirements
Build Screens
Using Personas
Automate Where
Appropriate

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The right team ensures a successful Personas project
Business Process
Expert
Personas Expert Design Expert

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Help your employees do their jobs better
• Number of users
• % time spent on data entry
• Per user annual salary
• Improvement range: 50-200%
Improve user productivity
50-200%
User
productivity

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Make your people feel smarter
• Number of users
• % trained annually
• Training cost per user
• Improvement range: 40-60%
Decrease training costs
40-60%
Training
Cost

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Less rework makes everyone happier
• Number of data entry errors annually
• Average cost to correct each error
• Improvement range: 10-30%
Increase Data Quality
10-30%
Data
Quality

22. Summary

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Personas delivers productivity through personalization
Works on
SAP GUI (Dynpro Screens)
(Windows or Mac desktop, Win 8 tablet)
Requires
Business Suite (ECC 6)
Kernel 7.21 or higher
Not For
Web Dynpro applications, CRM, SRM, iPad, iPhone, Android

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More information
SAP Screen Personas
Product Page
http://www.sapscreenpersonas.com
Fact Sheet
http://wiki.scn.sap.com/wiki/download/attachments/298682098/SAP%20Sc
reen%20Personas%20information%20sheet%2024690_IS_24690_en.pdf
Demo Videos
http://www.youtube.com/watch?v=gquHYSGHol8 (intro)
http://www.youtube.com/watch?v=tpMdktziC_8 (basic scripting)
Product
Presentations
http://www.slideshare.net/peterspielvogel/
Product Roadmap
http://scn.sap.com/community/gui/blog/2014/03/27/sap-screen-personas-
roadmap-update-march-2014
How-to instruction
videos
http://goo.gl/Y8I1s
Myth vs. Truth
blog series
http://goo.gl/B2MIO3

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Thank you
www.sapscreenpersonas.com

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SAP Screen Personas allows companies to improve
user productivity through personalization of their SAP
ERP screens.
By providing the right information to the right users in
the right context, they can get more done in less time
with greater accuracy. With more intuitive SAP
screens, organizations can enhance user
satisfaction, minimize training time, and spend less
money on screen modifications.
Elevator Pitch

27. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 27Public
• Improve business user productivity by providing only the
essential screen elements and data to complete business
transactions faster and more accurately through fewer data
entry fields and reduced scrolling.
• Increase SAP adoption by making screens easier to use.
• Enhance user satisfaction by automating repetitive tasks and
simplifying complex screens through pre-filled fields and pull-
down menus, which help the user save time on data entry.
• Reduce the cost of personalization by eliminating the need for
ABAP programmers or software developers.
• Decrease training time for SAP users with intuitive screens.
Value Proposition

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More information on SAP Screen Personas and SAP Fiori
SAP Screen Personas
Product Page
http://www.sapscreenpersonas.com
SAP Fiori
Product Page
http://experience.sap.com/fiori
Personas and Fiori are
complementary
http://scn.sap.com/community/gui/blog/2013/06/12/sap-screen-personas-
and-sap-fiori-are-complementary
How to choose
http://scn.sap.com/community/gui/blog/2013/08/28/sap-fiori-and-sap-
screen-personas--how-to-choose
Should you start with
Personas or Fiori?
http://www.slideshare.net/peterspielvogel/sap-screen-personas-and-sap-
fiori-help-me-choose
Myth vs. Truth post
http://scn.sap.com/community/gui/blog/2013/12/10/sap-screen-personas-
myth-vs-truth--part-6-fiori-and-personas