2. Agenda for today:
10 – 11 Social media tools
11 – 11.15 Coffee break
11. 15 -13 Social media tools continued
13 – 14 Lunch
14 – 15 Play with social media tools
15 – 15.15 Coffee break
15.15 – 16 Play with social media tools continued
16 – 17 Your experiences
17 - Evaluation and Podio update
3. 1
Facebook
Everybody is there, but should you be there?
4. Personal profile
• If you are a one man organization and
company you can use your personal
profile for branding and spreading
messages
• You can also use it to gather
information
• You should be willing to mix private and
work
• There is an approximate max of 5000
friends
• Often becomes a problem for politicians
and celebrities
5.
6. Facbook page
• Facebook’s product for companies and
organizations
• Basically a free webpage where you can
interact with your customers and followers
• You have some standard functionality
• But you can basically add anything as you like
• People can ”like” your page, and this is
important, but NOT the only goal
• The most important goal is to create interaction
and conversation
• You must offer something interesting AND you
most encourage people to participate
• Pages enables you to get a lot of statistics
10. Facebook groups
• Use it for non-commercial purposes
• Good when you want to have a close
group of people with a lot of
discussion and interaction
• Unlike Pages people will see all of
your updates in groups
• Be careful not to tire people with too
many postings!
17. We have already looked at Twitter as a
listening tool, but how do you use
Twitter as a communication tool?
18. Twitter strategy
• Make sure that your target group is using
Twitter
• Use Twitter to become part of the
conversation on your topics
• Use Twitter to meet the right people
• Post interesting stuff on Twitter
– Your own stuff
– But also other people’s stuff – become a hub
• Follow people – they will be more likely to
follow you
• Tweet often – at least a couple of times per
day
19. Twitter tactics
• Understand the language:
– # tags
– @ tags
– Retweets
• Use hash tags for all of your subjects
– ie. a conference
• Involve people in conversations with
@ tags
• Retweet other people’s tweets
20. Twitter is actually extremely simple,
but it takes a long time to get used to
the language and the culture
Stick around and don’t give up!
23. What’s cool about Google+?
• In many ways better design than Facebook!
• You can control friends and business
connections in circles
• You can create business pages
• It will most likely improve your Google
rankings
• You can create video conferences with
hang-outs
• It is closely integrated with Google’s other
products: Gmail, Maps, Docs, Android, etc.
24. What’s not so cool?
Nobody is using it!
(but this may change)
25. 4
Google Drive (previously Docs)
The tools for everything
26. Google Drive
• Share documents easily
• Work on the same documents
• Create surveys
30. 5
Blogging
The original - but still going strong - social
medium
31. Blogging tools
• WordPress.com
– The best tool!
– You need to have some technical skills
– Thousands of plug-ins
– Thousands of developers
– You can build entire websites on WP (IMS)
• Blogger.com
– Very easy to get started
– No technical skills needed
– Less flexible than Wordpress
– Connects with Google+
• Tumblr.com
– Very popular platform in the US
– Very easy to get started
– Typically a younger and less techie crowd but everybody uses it
• Checkthis.com
– A one page blog
– Use it if you want to publish something very quickly and link to it from
Twitter
32. What is a blog?
• There is no definite definition… but:
• A collection of posts ordered chronologically
with the most recent on top
• Usually enables people to comment
• Usually links to other content – many blogs
comment on each other
• They often use tags
• Authors are often non-professional writers
(they are not paid to blog)
• People blog about subjects they are
passionate about
• Blogs tend to link to similar blogs to create
a network around their subject (blog-roll)
33. RSS reed
Previous posts
Recent comments
Blog roll
Sharing
Comments
34. Blogging strategy
A blog can be a simple repository for
information, but if you REALLY want to
create a blog then you should do the
following:
35. What to write?
•Start with what interests YOU and what you are
passionate about
•…but think about your target group
•Show authority – let people know that you know what
you are talking about
•Stay on the topic – so people know what you are
writing about
• Decide whether you want to be a curator, an author or
both.
• Get inspired by finding other sources/bloggers that
write about your subject area (use RSS readers)
• Encourage colleagues and connections to provide you
with blogging ideas – reward them by naming them
36. Links
•If you are inspired by Internet content, make sure to
provide links.
•Use links as often as possible – it will make you a hub
for your readers.
•Some blog posts can actually just be a simple link and
a couple of lines of text.
37. Citations
•Steal, link, copy other peoples’ content but remember
to mention the source – and if possible always with a
link to the source.
38. Comments
•Always reply to comments if a reply is expected
(unless the comment is completely off topic or spam)
•Never get agitated about negative feed-back. Start
out with being polite and simply ignore people who
are deliberately obnoxious.
•Remember that people seldom get nasty when they
feel that they are talking to a real human being
(unless you are a politician or celebrity)
39. How much to write
•There are no rules about length of blog posts
•People read long as well as short blog posts
•Use short blog posts and many links if you wish to be
a hub of information – a person who sifts through
information and finds the relevant stuff.
•Use longer blog posts if you want to:
– Talk about technical issues
– Start a debate about a substantial topic
– Publish your own thoughts or findings on a substantial topic
40. Keywords
•Create a list of keywords that are related to your
blogging subject
– Think of which subjects you will typically be writing about
•Use the keywords to tag your blog posts
•Use the keywords in your headlines
•Use the keywords as much as possible in the body
copy
41. Embedding content
•You can make your blog more interesting and
dynamic by embedding content such as pictures,
videos or interactive applications
•Look for the embed codes which more and more
often accompany dynamic content.
•Think about copyright issues!
43. LinkedIn
• First of all well suited for recruiting
• Build your CV for your own career
• Build a company profile to attract
employees
• Use it to get in contact with people
• Use it to locate relevant people
• Follow groups on relevant topics
47. Slideshare
• Whenever you present something
put it on Slideshare – be
transparent!
• Follow people on Slideshare and see
their presentations
• Link to your Slideshare presentations
• Embed your slideshare presentations
on your website or blog
48.
49.
50. 8
Video sharing
Video is easy and travels fast in the social media
52. Why video sharing?
• Video ads life and action to your blog
or website
• You can use video to make
complicated stuff more simple
• Video is easy and cheap to produce
• Most internet users have sufficient
bandwitdth
53. How should I use it?
• Create a Youtube or Vimeo channel and put all of your
videos here
• Embed videos on your website or blog
• Share your videos in social media
• Don’t be afraid to share long videos, but most of your
videos should be less than five minutes
• Bring the video camera everywhere it is relevant
• Remember that sound quality is more important than
image quality
• Use video to:
– Document conferences
– Explain what you do
– Present your staff
– Anything you feel is relevant and interesting
54. 9
Images
A neglected side of social media – no more…
55. The most important tool
• Flickr.com – the classic image
sharing tool
• Pinterest.com – image sharing on
steroids
• Instagram – Images gone mobile
56. When is image sharing relevant?
• If you are working with images or
photographs
• If you are working with a very visual
subject
57. How to use image sharing
• User Flickr.com as a repository for your images.
• Use your Flickr images in your blog or website.
• Use Flickr.com as a cheap photo agency
• Use Pinterest if you really want people to share
your pictures – primarily relevant if you have
really beautiful pictures.
• Pinterest is a little like a blog: you must create
a ”tone of voice”.
http://pinterest.com/nosistem/middle-east-
poster/
• Use instagram if you snap quick pictures with
you mobile phone and want to share them on
social networks
62. The most important tools
• Basecamp.com
• Podio
• Yammer
• Dropbox
• Google Apps
63. When to use social collaboration
• In smaller organizations that do not
have an intranet
• If you cooperate with many different
partners
• If you want your employees or partners
to contribute with content
• If you want a safer place to back-up
documents
• If you want to collaborate within
documents
64. How to use the tools
• Basecamp: Very simple tool – mostly to keep
track of documents and control processes.
• Podio: Almost and alternative to an intranet.
Find thousands of apps or build your own apps
for your specific purposes. Podio has a non-
profit policy.
• Yammer: Similar to Podio – a social alternative
to the intranet.
• Dropbox. Excellent for sharing and backing up
documents
• Google Apps. Also shares documents but offers
a long range of other services (Google docs,
email, Google+, etc.)
66. Relevant tools
• Ning.com – the market leader. Not
free anymore but fairly cheap
• Mixxt – the free alternative to Ning
• More:
http://socialmediatoday.com/joshcan
help/318097/10-tools-create-your-
own-social-media-network
67. Why build your own?
• When you need to create a community
of people with common interests and
STRONG dedication (cancerforum.dk).
• Sometimes you need people in a
private setting.
• When Facebook or Twitter lack
functionality.
• If you want to own your own data and
content.
71. Why should you share links
• For your own sake. On delicious they
are easy to find and do not disappear
if your computer does.
• Share links within the organization
• Share links with partners
• Share links with the rest of the world
• Share your links on your website or
blog with an RSS feed
72.
73. Group or individual work
• Select a tool that you do not know but
which is relevant for you or your
organization
• Try the tool:
– Create profiles
– Create content
– Understand how it works
• Take notes and be ready to present your
learnings to the group
– What was good about the tool
– What was bad
– Will you use this tool in the future? For what?
