Filter Bubble or Serendipity Machine
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A presentation about personalization and the opportunities and dangers of filters.
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Filter Bubble or Serendipity Machine
- 1. Filter Bubble or Serendipity Machine On_Tracks 28 November, 2011
- 3. The digital world of ME
- 9. We are living in a world where information comes to us
- 10. If we don’t see the information it probably isn’t important.
- 11. What does this mean for libraries?
- 12. The way it used to be
- 15. Today search is just… … search
- 16. Digitization creates fantastic opportunities
- 17. But with great power, comes great responsibility
- 18. Opportunity New ways to serve your customers
- 19. Responsibility Do not make your customers lazy Do not create filter bubbles
- 22. Customization
- 25. Social filtering
- 32. The dangers of filtering
- 33. We always lived in filter bubbles
- 37. We need filters! But we need to build responsible filters
- 38. [email_address] www.linkedin.com/in/petersvarre www.facebook.com/petersvarre www.twitter.com/petersvarre www.slideshare.net/petersvarre www.youtube.com/petersvarre www.foursquare.com/user/petersvarre www.kommunikationsforum.dk/peter-svarre Find this presentation on: www.slideshare.net/petersvarre/
Notes de l'éditeur
- Personalization technologies on the Internet have been around for a while now, but in my perspective they really took a leap forward in to a whole new state when Facebook opened op for what was then called Facebook connect (and is now the social graph). What you are going to see here is one of the first creative uses of FB connect and it was an implementation that really blew me back.