A presentation for www.startupbootcamp.dk

1. brings you a presentation Klik for at redigere titeltypografi i masteren Social media Business models and strategies

2. Social media are different from other media

3. The internet is NOT a medium

4. The Internet has mediatedus all

6. Cogito ergo sum has become I blog/Tweet/Facebook/Youtube/flickrtherefore I am

7. ? What is the consequence

8. Company Userreviews Wikipedia Companywebsite Blogs Facebook Pricecomparison Twitter Mobile apps Deportalization

9. 5 things to remember and 5 business models

10. S.C.O.R.E

11. Be social S.C.O.R.E

12. Be Social: All business is about social relations Social media simply amplifies your voice

13. Be co-creative S.C.O.R.E

14. In your marketing

16. In your product development

17. Be open S.C.O.R.E

19. Be rewarding S.C.O.R.E

20. Be Rewarding: Money, honour, a batch...

21. Be evaluated S.C.O.R.E

22. Be evaluated #petersvarretalk

23. 5 business models

24. The media model

25. Give it away for free and make money advertising

26. The freemium model

27. Give a lot (but not everything) away for free

28. The app model

29. The app model 1: App-vertising

30. The app model 2: Money making apps

31. The app model 3: Selling apps

32. The golf club model

33. Business is social!

34. The intranet model

35. Optimize the knowledge of your company

36. Social media strategy

38. Productdevelopment Howcanyouimproveyourexistingproducts by adding social features?

40. Add sharing functionalities (share how you use the product)

41. Add digital by-products (if your own product is not digital as a start)

42. Make your product free (if this is possible)

43. Make parts of your product free

44. Add rating systems

45. Addtagging systems

46. Addcommenting/discussionaroundyourproduct

47. Deportalizeyourproduct (orby-product)

50. Market to yourexistingcustomers

51. Deportalizeyourcommunication

52. Create digital by-products which are social and support the use of your product or your brand.

53. Give away the productor parts of the product for free

54. Createcommunityaroundyourproduct

55. Give peopleaccess to improveyourproduct

56. Give peopleaccess to rate yourproduct

57. Give peopleaccess to talk aboutyourproduct

58. Give peopleaccess to talk to eachotheraboutyourproduct (tips & tricks, improvements, betteruses, etc.)

59. Make it possible for customers to tellothercustomerswhentheyareusingyourproduct

60. Give access to all information about the product and how it is produced (and addsharingfunctionality)

63. Sharevaluable information – become an information hub

64. Aggregatevaluable information – become an information hub

65. Beopen – don’thideanything

66. Behonest

67. Listen to the conversation and participate in spaces where people talk about your:

68. Company

69. Products

70. Subjectsrelated to yourproducts

71. Invitepeopleinside the company

72. Show offyouremployees

73. Encourageemployees to participate in social media

74. Create a social media charter for youremployeesifnecessary

77. Break down barriers between the external and internal so that employees can use their existing social profiles within the organization and vice versa

78. Make it possible for the employees to show many facets of themself (work, sports, culture, fun, etc)

79. Reward the use of social platforms

80. Elevate employees who are good at using the social platforms

81. Make it fun/interesting/relevant to use the social platforms

82. Eradicate the rigid barrier between business and social

83. Make participation on social platforms a necessity for a career within the company

84. Create a connection between the social media realm and real events and happenings in the company

85. How to do it:

86. Use existing social media technologies like Facebook or Twitter

87. Useeasymodifiabletoolssuch as Wordpress

88. Usespecific social media tools made for internaluseYammer, 23video etc.