This presentation is for colleges, school systems and universities and describes how an educational organization must prepare for the Digital Society

1. How the Digital Society Will Affect Our
Lives, Our Teaching, and Our Learning:
An Analysis of Changes in College Business
Models
X College
Boston
www.waegemann.net
peter@waegemann.net
C. Peter Waegemann

2. Agenda
1. What is the Digital Society?
a) How is it changing the way we think?
b) What are the changes in how we obtain and store
information?
2. How is education changing?
a) What are current trends?
b) What are the generations of online education?
3. What can/should colleges do?
a) What are some initial thoughts on re-inventing
colleges?
b) Why is a strategic plan needed?
4. Discussion

3. What Is Changing Through Our Digital Progression?
• Wealth of available information
– Information resources
– Decision processes
– Our memories: Storage of data loses importance
• Communication (virtual and global)
– Social life and personal behavior
– Different information flow (news, personal, new
ideas, etc.)
• Life changes from brain-centric to systems-
centric
• AI will govern our thinking, behavior and
decision making
– Dependence on electronic devices
• New information transfer: Disruptive
effects on education

4. Stage 1: THE BRAIN
Memory and information processing (thinking) is taking place in the
brain.
Stage 2: BOOKS AND DOCUMENTS
Books and documents supplement the brain in terms of information
storage. There is an active interaction between the knowledge and
information stored in the brain and books/documents.
Stage 3: WORLD INFORMATION COMMUNITY (WIC)
Most new and known information is stored in WIC.
The brain’s new role is to
• Navigate the wealth of information
• Create context of much of the data
• Work with artificial intelligence, and select and interpret
information according to one’s belief system.
Three Stages of How the Storage of Information
has Changed in a Digital Society

5. Cloud
Electrical algorithm processing units combined in integrated
circuits make up the computer
Rules, processing and communication languages
make up operating systems and software
Internet provides computer
connectivity
Indexing makes digital
information accessible
Mobile devices
1
2
3
4
5
6
It is not just the Internet that is changing our lives…
These six elements make up a new
way of living together:
World Information
Community (WIC)

6. Changes WIC is Bringing for Individuals
Data Access Information
Processing
Communication
Economics
Commerce
Making Use of
WIC: Easier ways
to research and
access
information
Change from oral
storytelling and
hard copy literary
reading to precise
multi-media
communication,
less face to face
Documentation
and opinions:
More
Permanence and
impact
Semi-automated
jobs disappear
Change from
data/memory-
based thinking
to concept/idea-
thinking

7. Historic Changes

8. How WIC will change our understanding of intelligence
10
Brain’s new role
in dominating the
information field
1
Concept focused,
less detailed
memorizing
2
New educational
paradigm
From teacher-
centric to system-
centric
3
New intelligence
systems
Accessible knowledge
vs. memorized
9
Transparency
4
WIC Literacy:
Several levels
8
WIC-based fact
checking
7
Emotional
motivators will
be monitored
and guided
6
Apps will guide
people
5
Departure from
linear (book)
information
capture

9. Three Factors
Learning
What information is available?
What information can be
accessed?
Thinking
Processing information
Distinguishing information
Concept understanding
Decision making
Documenting and Communicating
From voice to text
From occasional to continuous communication
From limited communication partners to social media
communities

10. 1. Change
The wealth of information
available to anyone
The smart kid of the past was good
at memorizing. The smart kid of
tomorrow is good at navigating and
context recognition.
Information
Overload?

11. 2. Communication
Internet
Texting
Speech Recognition
Language Processing
Tools
Multi-media
New virtual
communities
Faster and simpler
Continuous

12. 3. Documentation
• Permanence
• Increased responsibility
• Move from privacy to transparency

13. 4. Shift from Brain to Systems
• From memorizing to accessing information
• From “personal” teaching to system teaching
– Knowledge transfer depends on motivators
– Videos and games can be better aiding tools
“Fighting online
‘system teaching’
is like fighting
books”

14. Teachers: The Lifeblood of Education
• The teacher of the today is the
transportation of the past
• The teacher of tomorrow is
the transportation of today
and tomorrow
Both bring people
from A to B

15. Resisting change
“This discovery will create
forgetfulness in the learners’ souls,
because they will not use their
memories; they will trust to the
external written characters and not
remember of themselves.””
Plato, Phaedrus, from a translation by B. Jowett Plato, Phaedrus, from a translation by B. Jowett

16. What Does This Mean for Education?
• Information Transfer (Teaching) is Changing
– Recording to viewing
– Providing “learner-friendly” material
– Games
• Business Model is Changing
– New competition
– Development of proprietary material
– Less course- and degree-centric, more subject matter-
centric
• New MARKETING

17. How people imagined in 1910 how learning would be in the year 2000
Source: Unknown Spanish newspaper 1910

18. Excitement and Fear
Online Courses Will Change Education Forever!
Rescuing Education
from Death Valley
TED

19. Types of Online Courses
1. Video recording of course teaching
– Remote access offers additional college capacity
at little extra cost
– Can be combined with degree programs
– Limited success over the long term
2. MOOCs (Massive Open Online Courses)
– A new approach
3. Networked and re-invented colleges with
traditional and online teaching

20. Learn by doing
Highly interactive,
project- exercises replace
lectures
Creative games and fun programs make learning fun
Programs co-developed
with employers
Low cost, low cost, low cost
“The new business model that puts colleges out of business”
Blogs:
“What is the long-term future of degrees?” – “Employers test job-applicants with their own
software (developed with educational institutions)” – “Value is not what the student learned
for passing the test but what enables her doing an excellent job.” – “Colleges must
understand that they have to produce students who can compete with AI.”
Pay for what
you learn
Guidance what to
study
9 Changes

21. MOOCs
1. EdX – Network: MIT/Harvard, Wellesley, Georgetown, Berkeley, 26+
courses
2. Coursera: 62 universities in 11 countries, 313 courses in 21 subject areas
3. Udacity: 22 college-level courses supported by Google, San Jose State
4. Udemy: Any expert can teach a class. 5,000 courses in 16 categories
5. P2PU: organizes learning outside of institutional walls and gives learners
recognition for their achievements
6. Canvas Network: Connecting students, teachers and institution. 30+
courses
7. Alison: 500 courses, mainly free, oldest (since 2007)
8. StraighterLine: Works with 40 colleges
9. Gender Through Comics: uses a study of comic books incorporating
highly interactive video lectures, online discussions between students, and
real-time socially driven interviews
10. Skillsoft: Claiming to be the largest. Maybe more of an example of things to
come: practical and international
More…

22. Goals
• Preparing students for the digital society
• Using new media and methods for better
teaching
– Available programs
– Creating a “class community”
• Changing curricula
– Waiting for state or national consensus or
experimenting?

23. The dramatic challenge
Approx. 4,200
Colleges in US
In 2016-2020:
1,800 of these
colleges will be in
trouble!
Heading toward the cliff: You need
a strategy to face these challenges
and you need it now!

24. Balancing
Goals
1. Fill your classrooms and
dorms
2. Grow online population
3. Be profitable
4. Build a future
Threats
• Migration to competition
• Why go to this college?
• MOOC – Eroding fees?
• Business intelligence: What
are the assets besides real
estate and reputation?

25. Online Teaching:
Classroom Videos
Online Marketing
Proprietary
Software
Community
Development
Re-invent College
Images courtesy of JOLT

26. Checklist
1. How many courses are recorded live,
indexed, and available for marketing?
A presented course is not a temporary service
but can be a product to be marketed.
2. What is your short-term strategy?
3. Have you developed an online goal for the
next three years? (Example: number of
online students and courses)
4. Have you established consistent quality for
recorded teachings?
Online Teaching:
Classroom Videos
Online Marketing
Proprietary
Software
Community
Development
Re-invent College

27. Questions
1. How do you market the online program?
2. Why would students sign up for your
program (vs. another college)?
3. Are MOOCs affecting your efforts?
(Are you sure about the future?)
4. Most of the growth comes from the
international market.
How would you rate your efforts?
5. What efforts have you made to create a
network of teaching institutions? (vs.
being approached)
6. Do you have a strategy for the ideal
network?
Online Teaching:
Classroom Videos
Online Marketing
Proprietary
Software
Community
Development
Re-invent College

28. Checklist
Stage 1
Recording and indexing
Software for usage
Software for automated grading
Stage 2
Creating teacher-independent proprietary material
New creative modules
Multimedia presentations without the teachers
Educational games
Comics
Develop new model for teachers to become coaches
Online Teaching:
Classroom Videos
Online Marketing
Proprietary
Software
Community
Development
Re-invent College

29. Issues
1. Join or create a community of networked
colleges (national and international)
2. Student network
• Crowd sourcing
3. Network with employers
4. Crowd sourcing for material
Online Teaching:
Classroom Videos
Online Marketing
Proprietary
Software
Community
Development
Re-invent College

30. “Teaching”
– the process of knowledge transfer -
will be less of a service and more of
a product
• Fewer people teaching
• Efforts toward developing proprietary teaching
material
• Marketing is the key to success
• No national or language boundaries
• Focus on knowledge value (rather than degrees)
• Disruption: Change from traditional colleges to
an “industry” that sells its online teaching
products as well as the use of its in-person
programs
Online Teaching:
Classroom Videos
Online Marketing
Proprietary
Software
Community
Development
Re-invent College

31. Growth
2000
First Generation of
Online Education:
Teacher-centric
2015 2020
Second Generation of
Online Education:
Content-centric
•Material developed by the
educational institution
•Teachers as tutors, authors,
and counselors
• Unlimited student population

32. Teaching Process Today
Classroom
Teaching
Online teaching increases
• Remote access
• Repeat functions (on demand)
• Software against student cheating
• Value of program
• Marketing

33. Online
Teaching
Teaching Process Tomorrow
Classroom
Teaching/
Coaching
Online teaching increases
• Different organization of content
• Automated testing and progress
management
• Repeat functions (on demand)
• Different roles of teachers
• Different roles of institutions

34. Potential Risks
• Internet collapse
– What happens if all of this information
disappears with a click?
• Information control
– Creating biases
– Posting mis-information displayed as
truth
• Privacy
• Artificial intelligence
– Companionship
– What happens to person-to-person
interactions and dependencies?
You must be prepared for these threats.

35. Don’t Wait to re-
invent your college

36. Thank you for listening
For more…
• Contact me at peter@waegemann.net
• Visitwww.waegemann.net
• The book is available from amazon.com