1. Protecting Business Ideas Copyrights, Patents & Trademarks

2. Used for original pieces of: Literacy Drama Music Art No requirement to register Last’s 70 years or death (50 for sound recordings or TV broadcasts) Copyright - ©

3. If a new product, process, piece of equipment or component is created the idea can be protected using a patent Must register with full drawings to UK Intellectual Property Office (UK-IPO) Can last for 20 years Patents

4. Can develop idea further in a protected way and then benefit from revenues and profits Useful bargaining tool, can sell/lease the rights Helps obtain finance Benefits of Patents

5. Both Patents and Copyrights are protected by law and the government in the: Copyright, Designs and Patents Act 1988 Government Protection

6. Very powerful marketing tools, in helping a business recognise products/brands Trademarks stop people copying symbols or styles of wording Must be registered with UK-IPO No time limit Trademarks - ™

7. In groups you are to research one of the following cases and present back to the class: You must include: What law was involved in the case A description about the case Who won Why they won Presentations

8. Penguin vs ASDA - Puffin Bars Virgin vs Contour - Seats Dyson vs Hoover Dan Brown vs Michael Baigent and Richard Leigh Mars vs Nestlé – ‘Have a Break’ Jamelia Cases