1. #MIB
2013
-
2014

2. 2
Influence: the brands

3. 3
NATURE OF
INFLUENCE
Is relevant to your life
Has changed the way you shop
Has made your life more interesting
Is fundamental to your life
Is part of everyday language
Has changed what you do in
everyday life
Has encouraged you to make
smarter/ better choices
Have an emotional relationship with
Has had an impact on the way you
interact with people
Is really important in the world today
You identify with
Influence is
multi faceted
And it is difficult
to build influence

4. 4
100
8As low as
446As high as
Ipsos Influence Index in 2013

5. 5
Five dimensions driving influence

6. 6
#1 #2 #3 #4 #5
#6 #7 #8 #9 #10
Top 10 most influential brands 2013
* Brand only questioned in Flanders
*

7. 7
#11 #12 #13 #14 #15
#16 #17 #18 #19 #20
Top 11- 20 most influential brands 2013
* Brand only questioned in Flanders
** Brand only questioned in Wallonia
**
*

8. 8
THE NEW RANKING OF 2014
WILL BE REVEALED ON
MARCH 26
MORE INFO WILL FOLLOW SOON

9. 9
THANK YOU
Gerd Callewaert
Country manager Ipsos Belgium