1. Citrix Desktop Virtualization Robert Lange, Reseller Manager Eastern Europe

2. CIO’s Top Technology Priorities Enterprise survey data from CIO Insight Standardizing and consolidating IT infrastructure Instituting a more flexible IT infrastructure Improving IT security and continuity Creating or improving strategic applications Desktop computing must change to support these initiatives

4. Corporate PC

5. Image & deploy

6. Fixed access

7. Allocated costs

8. Desktop = service

9. Consumer devices

10. Self-service experience

11. Dynamic access

12. Usage-based costs2009 2010 2011 2012

13. Tightly Coupled & Locally Installed Traditional Management Tools & Processes User 1. Procedure 8. Retire Profile Deploy 2. Image 7. Back-up Apps Desktop OS 3. Secure 6. Maintain Hardware 4. Deploy 5. Monitor

14. Desktop = OS + Apps + Profile

15. Tightly Coupled & Locally Installed Traditional Management Tools & Processes Centralized single instance images User 1. Procedure 8. Retire User Profile Profile 2. Image 7. Back-up Apps Apps Desktop OS Desktop OS 3. Secure 6. Maintain Hardware 4. Deploy 5. Monitor

16. Virtualized & Isolated End-point Components Tightly Coupled & Locally Installed User User Profile Profile Virtualization Profile On-demand assembly & delivery Apps App Virtualization Apps Desktop OS Desktop Virtualization Desktop OS Client

17. Desktops & Apps as aService

18. VDI Server virtualization

19. DesktopVirtualization

21. Address all types of users

23. Best desktop for every user

24. On-demand apps

25. Any device, anytime, anywhere

26. Open architectureXenDesktop 4

28. Real-time collaboration

29. USB plug-n-play

30. 3D graphics applications

31. Best network performanceTechnology 90% LESS BANDWIDTH

32. Same experience, 10X better bandwidth PCoIP* (Teradici) (Average) PCoIP* (Teradici) (Peak) * Requires proprietary h/w; software implementation likely to be slower

34. Proven, enterprise scalability

35. Granular access control

36. Self-service enterprise app store – Citrix Dazzle

37. Builds on Windows virtualization & management platformsOn-demand applications

39. Saves IT money and time

41. FlexCast™delivery technology Mobileusers Taskworkers USER TYPES Local VM-baseddesktops Local Streameddesktops VM-based VDI desktops Hosted Blade PC desktops Hosted Shared desktops User Profile Client-side compute Server-side compute Apps OS

43. Delivered by Citrix and Intel OEMs

45. Citrix XenDesktop 4 – Offline virtual desktops personal desktop User Profile User Profile backup dynamic assembly Apps Apps XenClient update Desktop OS Desktop OS Intel Processors

46. BYOC Users choose the device they want Centralized management and support Zero-touch adds, moves and changes Fully isolated and secure corporate data Control the service – not the hardware

48. Works on PCs, Macs, laptops, netbooks, thin clients, & smartphones

49. Simple, fast, self-service install

50. Extensible plug-in architectureAny device, anytime, anywhere

52. Any storage platform

53. Any endpoint device

55. Desktop Management Savings with XenDesktop * Source: Gartner definition of “partially managed” desktop

56. App Management Savings with XenDesktop * Source: Gartner definition of “partially managed” desktop

57. Application Administration DesktopAdministration Adding It Up: Application Administration Benefits 50% Reduction 50% Reduction Source: Citrix Gartner TCO analysis of SBC Compared with mix of partially managed/unmanaged traditional desktops.

58. “With XenDesktop we can guarantee that the users will get a complete Windows XP experience, with all their applications, exactly like having a local PC – even over geographical distance.” Telefonica O2 Germany “The performance of the virtualized desktop is comparable to that of a locally installed desktop. The start-up speed is even higher since there is no drawn-out booting process. The instant-on technology from Citrix ensures that the virtual desktop is available within just a few seconds. ” – Swisscom IT Services AG More customer case studies on www.citrix.com/XenDesktop

59. "best of breed" "gold standard" "a clear winner"

61. Best desktop for every user

62. On-demand apps

63. Any device, anytime, anywhere

65. Trade-up to XenDesktop 4 program All XenApp customers can easily add desktop virtualization Save up to 80% Offer ends June 30, 2010 www.citrix.com/tucalculator 100M XenApp users

67. Large US-based Financial Services Firm Target Use Cases Remote developers that require personal machines Office workers that are accustomed to full desktop environments Occasional remote workers Buying Criteria User experience over LAN or WAN Cost reduction – significantly lower TCO vs. traditional PCs IT flexibility to respond to globalization initiatives

68. Major Multinational Retailer Target Use Cases Thousands of on-site and remote vendors Unmanaged or temporary endpoint devices Buying Criteria User experience over several types of networks IT flexibility to new users (new vendors, retail locations) IT consolidation and standardization while preserving personalization

69. County School District Target Use Cases Back-office workers - desktop replacement Students – personalized workspace available anywhereon any device Buying criteria: User experience – rich content and demanding users Cost and scalability – must scale to 10,000 desktops