Is a new step in to the future business. Chews a profession and start earn serious money. All what you need to have are desire and aspiration and we provide the rest. This is a future way of doing business.

1. 1
«…Your next step in to the better future!»
Moscow, 14.01.2011 г.

2. THE INTERNET WORK: TO DREAM NOT HARMFULLY!
• Requirement for Internet work. To 4 million search inquiries
a year (for example, inquiry «earnings on the Internet» in
Yandex - of 75 thousand displays for October, 2010).
• Absence of possibilities to earn. Tens new Internet portals
for freelancers, experts, advisers, realtors and other narrow
experts in the area.
• Projects as a whole don't solve a problem of absence work
online, but give additional possibilities for earnings. Other
variants of earnings on the Internet are doubtful enough.
• In Russia more than 1,5 million the agents who do not have
a workplace, receiving instead of salaries bonuses and a
commission from transactions already work, and they don't
have general Internet resource for work.
All is simple! Money in 21 century will be generated by
people. Advertising, the traffic is all in the past!

3. WEB 3.0
WEB 2.0
WEB 2.0
Зарождение WEB 1.0

4. WORKLE: The National Internet employer
WORKLE =
• Universal virtual analog of a workplace;
• • Internet earnings to everyone, without
dependence from a primary trade, an
employment kind, and also experience
in the fields of activity presented on a
resource;
• • possibility to professional agents
(more than 1.5 million people) to use
Workle for work in "the" branches;
• • for business essentially new channel
of Internet sales of products and the
services, which efficiency is formed at
the expense of sale business of
products and services by usual people
in all territory of Russia.
All is simple! The registered user of a portal recommends to the client to get service
or a product of one of the portal companies-partners, obtaining reward upon the
transaction.
Workle –The first Internet portal uniting in one place requirement of business in expansion
of client base and group of the professional advisers (Internet agents) working in territory of
all Russia.

5. 1-st step online
Trade choice:
- The finance
- Insurance
- Real estate
- Tourism
- ….
2-nd step online
Training:
- Trainings (sales,
products)
- Testing
- Certification
BUSINESS
(service, goods e.t.c)
BUSINESS
(service, goods e.t.c)
SALESSALES
CONSUMERS-
CLIENTS
CONSUMERS-
CLIENTS
The user (beginner) chooses a trade, is trained,
passes certification and gets the admission to
sale of services and the business goods
The user (Professional) having chosen a trade
passes certification and gets the admission to
sales
WORKLE: Accessible to everyone

6. 









Виртуальный
офис
Охват вся Россия
Профессии
Карьера
Мотивация
Сертификация
Online Банк
Конференции
Online собрания
Обучение
WORKLE: Интерфейс обеспечивает пользователей
необходимым арсеналом online инструментов для работы
• Trade choice
• Conducting own client base
• Control of problems and their execution with
reminders
• Calculators for the simplified choice of
products
• Career control (where to go what to do how
to earn more)
• Online bank for control of receipts, with
statistics and the form for a conclusion of
awards
• Online training for different categories of
users
• Testing, certification, improvement of
professional skill, trainings, вебинары,
analytics
• The universal bonus scheme, with various
bonuses and awards (special offers, actions,
group and command bonuses)
• The virtual work record card and many other
things.
The primary goal which has been realized at creation of project Workle to transmit spirit offline
works in the Internet. In the interface all most thin details necessary for the agent in its everyday life
and even more are provided:

7. Страхование
Банковские
продукты
Недвижимость
Туристический
бизнес
WORKLE: С чего начнем?
Емкий и
растущий
рынок
...
Высокая
маржа
Широкий
охват (по
России)
Online
адаптация Комментарии
The aggregate number of agents only in company RGS totals 65
thousand persons. Agency sales are the basic channel for
distribution of retail products for all insurers in the Russian market.
The agency channel of sales only develops together with
development of an agency infrastructure. It is promoted also by credit
brokers who help Russians with a choice of credit products, and
importance of development of the channel is connected with rather
low level of financial literacy of the population and strategic
requirement for its increase.
The tour operator as the customer does rounds, redeems numbers in
hotels and buys places in the plane, and tourist agencies and travel
agents sell these rounds. Therefore it is possible to speak about 100
percentage participation of intermediaries in this market where as the
agent can act both the legal body, and physical (sales through sites,
etc.)
In the market of rent to 90 percent of real estate it is realized through
agencies and agents, and in the purchase market the primary real
estate is on sale at the expense of agents only for 10 percent though
the secondary market depends on this channel almost completely (to
95 percent).
Cars
Fitness
Legal services
The Prof. training
Medical services
e.t.c …
2-nd
STAP
1-ый
ЭТАП

8. Scale of Workle: Wide audience
The professional sellers working at office, and also non-staff agents;
Students and graduates of HIGH SCHOOLS, and also people beginning a way on a career ladder;
The people being in job search or changing a trade;
The people having the big circle familiar with various requirements;
People with the limited abilities and invalids
All the others …
- All those who is today the agent
of this or that company and earns
the basic income in the form of
the commission
«Agents» Bright managers :- ) All the others…
- All who has today possibility to
recommend a product or service by
acquaintance and to relatives,
thereby to earn the commission
income
- The commission income more often
as additional earnings
- Once in a year will issue the
transaction to relatives and will
earn the commission
SEGMENTS

9. Scale: There was an opportunity to earn $$$ on
recommendations … to all on all :)
John’s friend :
«… I can advise, where it is better to
issue the credit (rates, payments to
calculate, and т.д.) …»
The son to a mum:
«… Mums, and you knew that
company XYZ indemnifies a loss at
insured event for two days …»
 Adviser of the Workle (the friend, the colleague familiar) will help to make a correct
choice of tens offers of the market
 Scale of Workle can be estimated infinitely
John to the friend:
«… I have decided to buy a car,
….»
Mum to the son:
«… the Insurance comes to an
end …»
Demand is
being formed
Having revealed
requirement to
earn $$$$$
Colleagues:
«… has perfectly had a rest in Turkey,
I can prompt, even to pick up to you
round, thus a discount good cделаю
…»
Colleagues:
«… As holiday has passed, I
here too am going to go for
rest...»
The secretary to the chief:
«… in time I will organize the ticket
aboard the plane and number in the
best hotel …»
The chief to the secretary:
«… I gather in business trip to
Kiev …»

10. 5 000
19 000
35 000
65 000
110 000
170 000
230 000
285 000
350 000
10 000
0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
1 2 3 4 5 6 7 8 9 10 11 12
350 000
1 220 000
1 800 000
2 500 000
3 000 000
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
2011 2012 2013 2014 2015
Quantity of users in 1st operational year (people)Quantity of users in 1st operational year (people)
Quantity of users on years (people)Quantity of users on years (people)
ConversionConversion
3.6%3.6%
Workle = Work
(2,00%)
Workle = Work
(2,00%)
Couple transaction a year
(1,00%)
Couple transaction a year
(1,00%)
Workle = Add. tarnings
(0,40%)
Workle = Add. tarnings
(0,40%)
One transaction in a quarter
(0,75%)
One transaction in a quarter
(0,75%)
One transaction a year
(1,25%)
One transaction a year
(1,25%)
Category – users
Figures: In the business plan conservative assumptions on a
quantity of users and conversion % are put
4.4%4.4%
2-nd stap

11. [руб '000] 1 2 3 4 5 6 7 8 9 10 11 12
Кол. пользователей [чел] - - 5 000 10 000 19 000 35 000 60 000 100 000 160 000 230 000 285 000 350 000
Выручка - - 827 1 654 3 143 5 790 9 926 16 543 26 469 38 050 47 148 57 902
Себестоимость (выплаты) - - 662 1 323 2 515 4 632 7 941 13 235 21 175 30 440 37 719 46 321
Валовая прибыль - - 165 331 629 1 158 1 985 3 309 5 294 7 610 9 430 11 580
Операционные издержки 406 364 6 143 6 037 5 238 5 238 8 647 8 647 8 647 9 312 11 219 10 627
Прибыль до уплаты налогов 406- 364- 5 977- 5 706- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 1 789- 953
Налог на прибыль
Чистая прибыль 406- 364- 5 977- 5 706- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 1 789- 953
Cash-Flow от операций 406- 364- 5 977- 5 706- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 1 789- 953
Капитальные затраты 337- 337- 2 641- 900- - - - - - - 2 835- -
Free Cash-Flow 743- 701- 8 618- 6 606- 4 610- 4 080- 6 661- 5 338- 3 353- 1 702- 4 624- 953
Месяц
• The break-even point is reached on 12ый operational month.
Financial plan (1/2)

12. • NPV the project (5 years) = ~ 4.5 billion rbl. or ~ 150 mln. dollars of the USA
• the recoupment Period = ~1.5 years.
• IRR = 1526 %
• Target cost of the company for 5 year = ~1.2 bln. dollars of the USA
Financial plan (2/2)
Год
[руб '000] 1 2 3 4 5
Кол. пользователей [чел] 350 000 1 221 423 1 800 000 2 500 000 3 000 000
Выручка 207 453 4 751 202 12 062 919 16 754 054 20 104 865
Себестоимость (выплаты) 165 962 3 800 962 9 650 335 13 403 244 16 083 892
Валовая прибыль 41 491 950 240 2 412 584 3 350 811 4 020 973
Операционные издержки 80 523 162 217 247 531 248 548 249 633
Прибыль до уплаты налогов 39 033- 788 024 2 165 053 3 102 263 3 771 340
Налог на прибыль - 151 232 433 011 620 453 754 268
Чистая прибыль 39 033- 636 792 1 732 042 2 481 810 3 017 072
Cash-Flow от операций 39 033- 636 792 1 732 042 2 481 810 3 017 072
Капитальные затраты 7 050- 3 820- 555- 555- 635-
Free Cash-Flow 46 083- 632 972 1 731 487 2 481 255 3 016 437

13. Action Plan
Год
Квартал 1 2 3 4
Коммент. Месяц 1 2 3 4 5 6 7 8 9 10 11 12
90% Completion 1 Комплектация ключевых членов команды
80% Completion 2a Teхнический блок Тест Тест Тест
100%Completion 2b Cистема мотивации лиднеров Тест Тест Тест
100%Completion 2с Cоздание онлайн офиса Тест Тест Тест
40% Completion 3 Партнеры Тест Тест Тест
80% Completion 4 Обучение
80% Completion 5 Маркетинг
90% Completion 6 Прочие
ОСНОВНЫЕ ЭТАПЫ
Пред-запуск. закрытая регистрация - ТЕСТ
ЗАПУСК - открытая регистрация
Кол. Пользователей (тыс.) 0 0 5 10 19 35 60 100 160 230 285 350
Задачи
4
2010 2011
1 2 3

14. User
(Leadner) - The answer to an immemorial question «Where to earn money?»
- «… And tomorrow I will sell the insurance» (the Trade "to liking")
- «My virtual office there where it is convenient me …»
- Career, training, money and the main thing - life under my schedule! "Thanks"
- Internet work occurrence!
- Largest national "employer"
- Introduction of all бизнесов, connected with sales, tens new trades!
- The new formula of a monetization of the Internet!
- Workle: partner representation sees millions people!
- Hundred thousand potential sellers on all country!
- Scale increase in sales!
- At first the transaction - then money!
BUSINESS
Workle: Value for all