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Engagement launching campaign for SHARP in Czech Repbulic
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Sharp
1.
welcome to the
central europe
2.
You have a
problem
3.
TO TA L
LY O W E D O V ER CR M AR K ET
4.
The situation is
difficult ★ Market’s overcrowded ★ There are big brands ★ SHARP is rather unrecognized
5.
The big brands
6.
The premium brands
7.
The market separation
price features ?
8.
Intention of the
launch campaign ★ To make people aware of the brand ★ To create an interest desire for the brand ★ To make people intend the future purchase
9.
TVC
flat image japanese technology Leoš’s choice
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