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BOOST AIR Ashling Jönsson, Kalina Ilieva, Maarja Kulm, Olga Resetnaka, Petya Laleva January 2011

The Energy Drinks Market ,[object Object],[object Object],[object Object],[object Object]

Further into the Energy Drinks Market ,[object Object],[object Object],[object Object]

Boost Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boost SW OT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boost SW OT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s A No Brainer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where are we Now? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Meet Avril ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Media magazines Surf Girl Magazine Louise Searle – Editor [email_address] Dig BMX Magazine Will Smyth – Editor [email_address] Sidewalk Magazine Ben Powell – Editor [email_address] Ryan Gray – Online Editor [email_address]

Target Media blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Campaign ,[object Object],[object Object],[object Object],[object Object]

The Event Skaterham indoor skate park

Phase Two: Going Viral http://www.youtube.com/watch?v= 4ba1BqJ4S2M

What Happens If You Have a Boost?

Campaign Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are We There Yet? ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you!!! Questions? Comments? Ideas?

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