2. WHA WE DO
T
WE ARE A STRATEGIC MARKETING CONSULTING FIRM
WE HELP ORGANISATIONS IDENTIFY, ACCELERATE AND EFFECT
SUSTAINABLE CUSTOMER-FOCUSED TOP-LINE GROWTH OPPORTUNITIES
THAT TRANSLATE INTO BOTTOM-LINE RESULTS.
WE DESIGN STRATEGIES THAT RESULT IN THE EXPLORATION OF NEW
BUSINESS MODELS, NEW PRODUCTS OR SERVICES, NEW CUSTOMER
SEGMENTS, NEW DISTRIBUTION MODELS OR CUSTOMER RELATIONSHIP
MODELS.
GOOD IDEAS ONLY MAKE A DIFFERENCE WHEN THEY REACH THE MARKET.
AS SUCH WE ARE COMMITTED TO IMPLEMENTATION, DESIGNING
STRATEGIES AND CONCEPTS THAT WILL CONTRIBUTE TO MAKING A
DIFFERENCE IN THE MARKET.
RETURN ON IDEAS IS A SPIN-OFF OF INNOVAGENCY’S STRATEGIC
CONSULTING PRACTICE, INCORPORATED IN 2000.
WWW.RETURNONIDEAS.PT
3. WHA WE DO
T
STRATEGIC IDENTIFY BUSINESS OPPORTUNITIES
CUSTOMER
PLANNING STRATEGY INSIGHT
IDENTIFY SEGMENTS AND MARKETS
MARKETING
VALUE PROPOSITION SEGMENTATION
DEVELOPMENT
BRANDING
DEFINE VALUE PROPOSITIONS
DISTRIBUTION NEW PRODUCT
STRATEGY DEVELOPMENT
DESIGN STRATEGIES
PRICING MARKET RESEARCH
KEY ACCOUNT ONLINE DIGITAL
MANAGEMENT COMMUNICATIONS
PERSONAL SELLING
MINIMIZE INNOVATION RISK
TELEMARKETING EVENTS
CHANNEL
CALL CENTRE
DIRECT REDUCE TIME-TO-MARKET
MANAGEMENT MARKETING
MAXIMIZE RETURN ON INVESTMENT
OPERATIONAL
4. HOW WE DO IT
IDENTIFY DEFINE
VALUE VALUE
IDENTIFY VALUE CREATION DESIGN NEW OFFERINGS, NEW PROPOSITION CHAIN
OPPORTUNITIES CHANNELS, NEW
CROSS-INDUSTRY TREND ANALYSIS COMMUNICATION MODELS, ETC.
BEST-PRACTICE ANALYSIS CENARIO ANALYSIS STRATEGIC
VISION
SOCIO-CULTURAL TREND ANALYSIS DEFINE MARKET ENTRY AND
CAPTURE STRATEGY
IDENTIFY LATENT MARKET NEEDS
BUSINESS MODEL FINANCIAL COMPETENCIES,
MARKET POTENTIAL AND
OPPORTUNITY ANALYSIS ACTION PLAN MODELLING ORGANIZATION
AND PROCESSES
DEVELOP MARKET
EXPERIMENTATION: CONCEPT STRATEGIC AND OPERATIONAL
TESTING AND CUSTOMER MARKETING PLAN
FEEDBACK SUPPLIERS BRIEFING:
PARTNERSHIP MANAGEMENT FOR COMMUNCATION AGENCY,
CONCEPT DEVELOPMENT DISTRIBUTION, ETC.
RISK IDENTIFICATION AND RESULT EVALUATION
ANALYSIS
STRUCTURING SETUP
IMPLEMENTATION TEAM
5. HOW WE DO IT
A CUSTOMER CENTRIC APPROACH
We believe that deep customer knowledge lies in the genesis of any marketing
strategy reflection. We recognise that customer values and social habits
influence both their behaviours and decision processes. We know that a
consumer is cross-industry in both their consumption experiences and the
expectations these experiences generate.
At Return on Ideas, we aim for a holistic customer perspective through:
MARKET RESEARCH | ETHNOGRAPHY
CENARIOS AND PERSONAS | MARKETING SCIENCES
6. HOW WE DO IT
WE ARE CROSS INDUSTRY INSPIRED
We know that inspiration and ideas can come from domains that are
outside an industry’s natural frontiers.
Often customer-defining trends are incubated in one sector and
subsequently migrate to others. With business models the same idea
applies. Furthermore, it is often the emergence of broad use
technologies that enable new opportunities.
For this reason, we have ongoing structured Research and Trend Watch
at Return on Ideas that aid us in the inspiration and questioning of our
clients.
7. HOW WE DO IT
WE ARE INNOVATION DRIVEN
At Return on Ideas we defend that strategic marketing design should hold
much more than mere benchmark as inspiration.
We believe that creativity should be stimulated, that client teams should
be broadly involved throughout the process, that an innovation dynamic
should be enabled.
We have developed and consolidated proprietary tools to bring this
vision to fruition.
8. HOW WE DO IT
WE ARE ACCELERATION CATALYSTS
An idea only becomes a product the day that it enters the
market.
At Return on Ideas we only feel realised when things truly happen.
As such, we help in the implementation process, and we are willing
to share business risk.
9. HOW WE DO IT
WE ARE MARKETING SCIENCES ENABLED
In a world where information about consumers and their behaviour is
multiplied – transactional, concrete, objective and quantitative
information – we understand that having capabilities to analyse
information and explore underlying knowledge is key.
At Return on Ideas we use advanced data analysis statistical tools to
extrapolate customer segments, predict their behaviour, calculate their
value and, more importantly, translate this knowledge into effective
marketing strategies.
10. HOW WE DO IT PERSONAS
IDEATION ILLUSTRATION
ETHNOGRAPHY
TRENDWATCH
FINANCIALS
SCENARIOS
11. MARKETING STRATEGIES (PORTFOLIO, CHANNEL, PRICING, …) REFERENCES
NEW GROWTH ARENAS
BUSINESS PORTFOLIO STRATEGY
INNOVATION PROCESS FACILITATION
12. OUR TEAM
STRATEGY CORPORATE DESIGN MARKETING TECHNO-
FINANCE THINKING SCIENCES LOGY
THE DIVERSITY OF TEAM COMPETENCES,ADDED TO
COMPLEMENTARY PARTNERSHIPS, ENSURE EFFECTIVE RESULTS
FOR OUR CLIENTS
