Your Social Media Plan for Success! In 6 Easy Steps
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Planning made easy for social media marketing.
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Your Social Media Plan for Success! In 6 Easy Steps
- 1. Your Social Media Plan for Success!in 6 easy steps Presenter: Patti Fousek, President @PattiFousek on Twitter
- 3. Social Media Coaching & Management
- 4. Blog Consultation & Strategies
- 5. Individual & Group TrainingPatti Fousek, President & Chief CreativeMind patti@cmsearchmarketing.com www.twitter.com/PattiFousek www.cmsearchmarketing.com
- 6. 3
- 7. What is Social Media? 4
- 8. Social Media Marketing Social Media Marketing (SMM) is the process of promoting your site or business through social media channels. 5
- 9. Social Media Strategy 6 In 6 easy steps
- 10. Step 1: Map Your Plan 7
- 11. Industry Expert Local Expert Increase Sales Brand Awareness What are your goals? 8
- 12. Who is Your Audience? 9 Traits? Geography? Commonalities? Demographics? Behaviors?
- 13. What makes you unique? Awards, certifications Specialties, niche What’s your image? What’s Your Message? 10
- 14. Step 2: Brand Profiles You are the Expert! Make it Known! Social media profile = 45 second elevator pitch Write in conversational style – keep it interesting Show off your strengths Use keywords so you can be found Your profile is your online billboard 11
- 15. 12
- 16. Step 3: Build Your Network Step 4: Connect with those you know first Your email inbox is a great wealth of information… use it. Write personalized notes when you wish to make a connection Ask for recommendations from former co-workers or employers on LinkedIn 13
- 17. Step 4: Start Sharing Ways to share Link to helpful articles or blog posts Answer questions on LinkedIn Join a group and join in discussions on Facebook Give recommendations on LinkedIn 14
- 18. Step 5: Track & Measure New follows on Twitter Re-tweets on Twitter New fans on Facebook New connections on LinkedIn Comments on LinkedIn group posts Traffic to your site or blog Increased sales 15
- 19. Step 6: Manage Your Time 15 minutes is all you need Put it on your calendar Don’t forget your strategy Use social media tools to help manage your time 16
- 20. 17 avoid the pitfall…
- 21. Not having goals Choosing quantity over quality when it comes to friends/followers/contacts Not listening Incomplete profiles Abuse of self-promotion Spamming Starting, stopping, starting, stopping Not measuring results or reach Common Pitfalls … 18
- 22. Tools of the Trade 19
- 23. Time Saving Tools HootSuite – www.hootsuite.com Manage Twitter, Facebook and LinkedIn Schedule posts, create lists, find and follow Tweet Deck - www.tweetdeck.com Twitter management platform JitterJam – www.jitterjam.com Manage Twitter, Facebook, and FriendFeed. Schedule posts, find, follow, email, text message 20
- 24. Mobile Twitter Tools 21 Echofon for iPhone Swift for Android TwitterBerry for BlackBerry
- 25. Mobile Facebook Tools 22 Facebook for Android Facebook for Blackberry Phonebook for iPhone
- 26. April 27, 2010 Become a Blogging Rock Star! Beyond Blogging Basics May 4, 2010 Facebook Marketing 101A Beginners Workshop May 18, 2010 Facebook Marketing 201Build Connections & Get Noticed 23 training workshops
- 27. Thank You! 24 Connect on www.twitter.com/PattiFousek www.linkedin.com/in/pattifousek Become a FAN! www.facebook.com/CreativeMindSearchMarketing CreativeMind Search Marketing, LLC (Office) 207.457.5444 info@cmsearchmarketing.comwww.cmsearchmarketing.com