1. Expect Great Things
June 9th
2012
Santa’s Workshop Contest
Presents

2. To significantly increase Kohl’s brand, publicize their charitable
work, engage the community, and build its fan base.
Objective:

3. Solution
Create a holiday contest using Existing and Emerging Technologies to:
• Utilize existing social media technologies to increase visibility
• Solicit user-generated designs from students thus supporting schools
• Offer prizes to the winners based on voter results
• Give discount coupons at the store to fans who view virtual projects
Emergent Technologies

4. A contest where students submit their creative and innovative ideas to win
prizes but a challenge that will help raise the necessary funds for them to
purchase their very own innovative technology at their school.
* The best idea - students learn to innovate and can win an iPad and other great
prizes while doing so
* SMART fundraising - an easy way to raise funds while voting for the best
innovative idea
* m2i Center - schools and libraries get a sure fire way to innovate and businesses
get an innovative work force

5. Existing and Emergent Technologies can be used to
reach a wider audience and integrate user experiences
into product sales.
Existing Technologies
• Social Media Campaigns
• Print and Interactive Media
• QR code scanning
• Mobile Apps
Emerging Technologies
• Augmented Reality
• 3D Projection Mapping
• Digital Display
Delivery

6. Results
• 2 million new fans
• 15 million unique
visitors
Kohl’s has previously demonstrated the ability to reach and influence a
wide demographic group through its Dream Big, Act Now campaign.
Social Media

7. • New tab on Kohl’s current mobile app.
• Support Augmented Reality In-store
Experience
Develop an Integrated Mobile Experience
Mobile Applications

8. Augmented Reality

9. Augmented Reality

10. Digital Signage

11. 3D Projection Mapping

12. 3D Projection Mapping

13. Projected Outcomes
Expect Great Things
• New fans
• Increased foot traffic
• Publicity
• Kids who care