How to Amplify Your Message With Social Media
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This document discusses strategies for amplifying messages through social media, including: 1. Repurposing existing content like long-form articles into smaller pieces optimized for different social platforms. 2. Publishing content across multiple channels simultaneously to reach wider audiences. 3. Engaging popular influencers and members of social networks to help spread messages further. 4. Tailoring messages and content to different social media platforms and their respective audiences.
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How to Amplify Your Message With Social Media
- 1. Amplifying Your Message with Social Media Paul Gillin Curator, Infoboom Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer
- 5. Publish Everywhere 60 million members 600 million members 200 million members 2 billion daily views 20 million daily visitors 100 million members 10 million members 1 million daily visitors 1.5 million daily visitors
- 6. New Publishing Lifecycle Begins as a tweet Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted!
- 8. Why Not Flickr-ize This Graphic?
- 9. Spread the Message Corporate website Feed Aggregator Partner website Email Newsletter
- 10. Key Actions Credibility Through Validation Source: Elliance, Inc.
- 11. The Power of 130 The average Facebook member has 130 friends, who each receive notifications of their network’s Facebook activities
- 12. Source: Conversation Marketing
- 14. Video Never Dies - Cisco on YouTube
- 15. New Life For Old PowerPoints
- 16. Bonus Views for Snapshots
- 17. Be Visible
- 19. Reuse & Repackage - Converge ID3 tags provide detailed descriptions. Without them, the audio is invisible to search engines Each podcast includes a written transcription (good for SEO) White paper topics typically include accompanying podcasts
- 20. Squandered Opportunities PDF fields are often left unfilled, leaving search engines to guess at their contents
- 21. Customize Message to Members Hey, Bobby: Dear Robert: Duuuuude! @bob:
- 22. Respect the Medium People go to… Customize the message to the audience (and leave room for retweets!) To Play To Work To Be Entertained To Share
- 23. Social Users Engage Differently Share Click Engage 8% 18X 1.6 39% 3X 2.8 38% 1X 3.0 15% 6X 1.5
- 24. New Breed of Publishing Platforms Hootsuite Awareness Social Hub Spredfast
- 25. Post Everywhere Instantly TweetDeck Spoke Social
- 26. Dashboards Monitor & Publish
- 27. Promote Everywhere It Makes Sense Use Every Available Channel to Promote
- 29. Strategy - Expand Digital Footprint Videos Podcasts Source: Jim Cahill Pictures Presentations
- 30. E-Mail Ties It All Together TechSmith integrates all its social activities into a monthly e-mail that’s full of tips, insights, contests and fun
- 31. Look for Impact
- 32. Thank You! Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin Join us for more discussion in the PartnerWorld Forum: "Making Business Sense of Social Media and Social Networking"
Notes de l'éditeur
- 06/20/11
- 06/20/11
- 06/20/11
- In the posts I take advantage of content I’ve posted in SlideShare, YouTube, and Flickr to make the post richer and increase the digital footprint. I also do an audio podcast of almost every post. Customers and sales folks gave me feedback that they have long commutes and wanted the audio version of each post, so I created an iTunes channel and MP3 subscription.