TELCOM

1. SREENIVASA INSTITUTE OF TECHNOLOGY AND
MANAGMENT STUDIES
(AUTONOMOUS)
Under the guidance of
Dr.S.E.V. Subrahmanyam,
M BA,Ph.D. Professor,
Dept. of Management Studies,
SITAMS.
Presented by
P Gnana sekhar reddy,
15751E00C1,
II MBA , B- Sec,
Dept. of Management
Studies, SITAMS.
TELECOM INDUSTRY IN INDIA

2. Introduction
 Telecom in the real sense means transfer of
information between two distant points in space
 Telecom is a huge and varied fastness of
technologies, companies, services and politics
that is truly global in nature
 Telecom stands as one of the most essential
elements of the business world in terms of
“Connecting the World”

3. TELECOMMUNICATION - HISTORY
 In 1792, French engineer, built
the first fixed visual telegraphy
system (or semaphore line)
between Lille and Paris.

4. Telecom Industries – MARKET SHARE
subscriber
airtel
reliance
bsnl
voafone
Idea
11% 29%
20 %
18%
21%

5. Bharti Airtel
 Established in 1983 by Sunil Mittal
 CEO : GOPAL VITTAL
 In 1992,Sunil Mittal won a bid to set up a
cellular network in Delhi
 Bharti Airtel is the largest cellular service
provider in India ,with more than 261
million subscribers across 20 countries

6. Services
1. Mobile- Prepaid - Postpaid (2G,3G,4G).
2. Home Phones -Fixed Line - Fixed
Wireless Phones
3. Broadband &Internet
4. Blackberry (2G,3G,4G).
5. Calling Cards
6. Wireless Internet - Data Card - USB
Modem
7. Airtel Digital Tv (DTH).

7. VODAFONE
 Vodafone Group Plc and commenced
operations in 1994
 Vodafone Essar now has operations in 20
circles with over 54.63 million customers.
 Vodafone is the world’s leading
international mobile company.
 It now has operations in 25 countries across
5 continents and 40 partner networks with
over 269 million customers worldwide.
CEO:Mario vaz

8. IDEA
 Industry :Telecommunications
 Founded : 1995
 CEO : Himanshu Kapania
 Headquarters :Mumbai, India.
 Key people :Kumar Mangalam
Birla(chairman)
 Products :Mobile telephony,
wireless broadband

9. Customer base of over 36 million.
Customer Service & Innovation.
Part of Aditya Birla Group.
Operates in more than 25 countries.
Over 1,00,000 employees from 25+
nationalities.
Started with equal share of Tata, Birla.

10. COMPANY PROFILE
 BSNL was incorporated in the year 2000.
 BSNL is a 100 per cent Government of India
owned corporation.
 Chairman and Managing Director-
Mr. A. K. Sinha .
 It’s 99.9% exchanges are digital.
 It’s yearly turnover is ₹. 22,000 crore.
CEO:Anupam
shrivastava

11.  India's largest public sector providing a
wide variety of telecom services.
 Its service range covers Wireline, CDMA
mobile, GSM
 Mobile, Internet, Broadband, Carrier
service, MPLS-VPN, VSAT, VoIP
services, IN Services, etc.
BSNL (Bharat Sanchar Nigam Ltd.)

12. Company Profile:
 Aircel was founded in 1999.
 Aircel is a joint venture between Maxis
Communications Berhad of Malaysia
and Apollo Hospital Enterprise of India.
 Aircel today is operating in 23
telecomm circles .
 DIRECTOR&CEO Sandip Das
 Mainly targeted youth

13. Aircel Provides:
 Prepaid service.
 Postpaid service.
 Wireless broadband.
 VAS.

14. Research Methodology
 Research methodology process includes
a number of activities to be performed.
 One activity after another is performed
to complete the research work.
 Type of research:
Descriptive research

15.  Primary data:
Primary data are those which are
collected afresh and for the first time and thus
happen to be original in character.
 It is not applicable in the present study.
 Secondary data:
Secondary data is which have already
been collected by someone else and which have
already been passed through the statistical process.
 Source of Internet is used for the present study.
Sources of data collection

16. OBJECTIVE OF STUDY
 To study the Strengths, weaknesses,
Opportunities and Threats of telecom
Industry
 To study the political, economical,
social technology factors of telecom
Industry

17. LIMITATIONS
The study is based on the past data
which cannot predict the future
performance.
The study may not be detail in all
aspects

18. Tools and Techniques:
 The following tools and techniques have
been adopted for the present study are as
follows:
1 . SWOT analysis
2. PEST analysis

19. SWOT ANALYSIS OF INDIAN
TELECOM INDUSTRY
Strengths:
 Huge Customer potential
 High Growth Rate
 Allowed FDI limit ranging from 74% to
100%
 High return on Investment
 Liberalization efforts by Govt.
 Lower capital expenditure

20. Weaknesses
 Poor Telecommunication
Infrastructure
 Late adopters of New Technology .
 Most competitive market
 A market strongly regulated by
Government.
 Difficult to enter because of
requirement of huge financial

21. Opportunities
 3G Telecom services and
4G services
 More Quality Service
 Value added Services (VAS)
 Boost to Telecom Manufacturing
Companies
 Telecom Equipment Exports
 Providing fibre Connectivity to

22. Threats
Telecommunication Policies
Declining ARPU (average
Revenue per user)
Partiality on the part of the
Govt.
Content Piracy

23. PEST ANALYSIS OF INDIAN
TELECOM INDUSTRY
Political analysis:
 Un stable environment in india.
 Govt policy influence laws or tax on
telecom.
 Anti-trust regulations.

24. Economic analysis
Economic growth (GDP
growth)
Interest rates (cost of capital)
Work force productivity

25. Social
 Cultural aspects (various
management strategies to adapt
to it)
 Women in management in indian
countries
 Public Holidays
 Eating habits and rules
 Health aspects

26. Technological
◦ R&D activity
◦ Automation
◦ technology incentives and the rate of
technological change (3G to 4G)
Environmental
◦ weather (humidity may be a problem
for power generation)
◦ Climate
◦ Topography (mountains, water
influence radio waves)

27. CONCLUSION
After determining the
telecommunication industry´s
attractiveness there are some other
conclusions about the sector that have
been reached after the whole strategic
analysis. These conclusions will be
explained in the above as opportunities
and threats of the indian
telecommunication industry.

28. Telecom industry
Presented By :-
Gnana sekhar
reddy