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Cardinal Pharmacy May Webinar - Build a Network

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Cardinal Health Social Media for Pharmacies May 2011 Building Your Facebook & Twitter Networks
How to build a network on Twitter ,[object Object],Update several times each week Specials, events, photos, video, Q&A, wellness tips Use keywords pharmacy, allergies, asthma, spring, summer, flu, cold, medication names Retweet those you follow Respond to questions
How to build a network on Twitter ,[object Object],Twellow– www.twellow.com Register with Twellow first and then tie to Twitter profile Provide longer bio, link to other social networks WeFollow– wefollow.com Login with Twitter, just send tweet to be added Listorious - listorious.com Login with Twitter, send tweet to be added
How to build a network on Twitter ,[object Object]
Add a link to your Twitter profile on: Your website Blog Email signature Business cards Receipts Newsletters Twitter buttons and widgets http://twitter.com/about/resources Follow us on Twitter!
How to build a network on Twitter ,[object Object],Local residents, physicians, nurses, media ,[object Object],Search for categories ,[object Object],Zoom in on specific neighborhoods to find the top local residents ,[object Object],Search for topics and conversations and start following ,[object Object],Search for Twitter lists to find relevant groups of people ,[object Object]
Muck Rack - http://muckrack.comJournalists on Twitter
How to build a network on Twitter ,[object Object],Hashtags are a tool used to mark keywords or topics in a tweet as a way to categorize messages Events Online discussions Trends Popular possible hashtags for pharmacies to use #allergies #asthma #health #NWHW – National Women’s Health Week #Clean_Your_Hands– WHO's global annual campaign
How to build a network on Facebook ,[object Object],Update several times each week Specials, events, photos, video, Q&A, wellness tips Use keywords pharmacy, allergies, flu, cold, asthma, spring, summer, medication names Tag people and pages Powerful way to have your post show up on others’ walls, which gives you more exposure and brings more fans or potential fans to your page
How to build your Facbeook network ,[object Object]
Add a link to your Facebook page on: Your website Blog Email signature Business cards Receipts Newsletters Social Plugins http://developers.facebook.com/docs/plugins Like us on Facebook!
How to build your Facbeook network ,[object Object],List all upcoming events on the event tab and send updates to fans. Go to event page – click “Update fans of..” Encourage fans to RSVP through the Facebook page Look for national events on Facebook and RSVP as your page
How to build your Facbeook network ,[object Object]
Visit other pages and Like them (this replaces favorite pages)

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Cardinal Pharmacy May Webinar - Build a Network

  • 1. Cardinal Health Social Media for Pharmacies May 2011 Building Your Facebook & Twitter Networks
  • 2.
  • 3.
  • 4.
  • 5. Add a link to your Twitter profile on: Your website Blog Email signature Business cards Receipts Newsletters Twitter buttons and widgets http://twitter.com/about/resources Follow us on Twitter!
  • 6.
  • 7. Muck Rack - http://muckrack.comJournalists on Twitter
  • 8.
  • 9.
  • 10.
  • 11. Add a link to your Facebook page on: Your website Blog Email signature Business cards Receipts Newsletters Social Plugins http://developers.facebook.com/docs/plugins Like us on Facebook!
  • 12.
  • 13.
  • 14. Visit other pages and Like them (this replaces favorite pages)
  • 15. Comment on other page’s walls
  • 16.
  • 17.
  • 18.
  • 19. Webinars will be available to view at http://vimeo.com/cardinalsocialmedia