Becky With the Good Hashtag
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Hashtags are everywhere from news feeds to weddings. Hashtags have been shown to increase engagement and attract customers, but bad hashtags can negatively impact brands. This presentation discusses the basics of creating and using "good" hashtags to increase brand awareness and grow market share.
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Becky With the Good Hashtag
- 1. Becky with the Good #hashtag Joy Banner, Ph.D.
- 3. When well-designed, hashtags can drive customer engagement, increase your online following and pin down what makes your brand unique
- 4. A good hashtag can help your brand go viral and create buzz for your business.
- 5. When someone clicks on a hashtag, they’ll automatically be shown all other public posts that show the same hashtag
- 6. Hashtags that are not well-designed are a missed opportunity for your brand.
- 7. Even worse, sometimes they can hurt your brand
- 8. So what’s a “Good” hashtag anyway?
- 9. The Basics
- 10. General (Unbranded) • Keywords and terms that relate to your product or service category. • Good for people who are not aware of your brand
- 11. Brand Specific Hashtags with brand names built in. Good for uniqueness and brand image May not reach people who don’t follow you
- 12. Campaign Specific Hashtags created to engage audience with an advertising or promotional campaign. Build brand awareness & Image
- 13. Trending Hashtags that are popular Benefit of viral appeal Is it relevant to your brand?
- 14. Trending Hashtags • Check each platform for trending hashtags. • Use third party applications or websites – Sprout Social – #tagdef – Hashtagify.me – Hashtags.org
- 15. Hashtag Strategy Picking a combination of new, trending, unique and general hashtags that will attract and engage customers
- 16. For Example…
- 17. Use Sparingly Only two to three hashtags per post. Anymore can hurt engagement.
- 18. Whether using a trending hashtag or creating your own, research it first!
- 19. Hashtag Fail
- 20. Is there room for misinterpretation?
- 24. Humor works
- 25. But Not Always
- 26. Most Important…
- 27. Don’t use your hashtags as your content!
Notes de l'éditeur
- Hashtags have become commonplace in social media posts. In fact 75%
- Hashtags are everywhere from twitter accounts to weddings.
- When using trending hashtags, make sure you completely understand it. DiGiorno’s accidentally used a hashtag that was aimed at combating domestic abuse.