Social media has evolved rapidly since the 1970s from basic email to today's widespread use of platforms like Facebook, YouTube, and Twitter. It has transformed how people access health information online and interact with medical professionals. Over half of American internet users now utilize at least one social media site. Healthcare organizations have started embracing social media for relationship building, knowledge sharing, and generating new forms of value, though measuring returns remains a challenge. The future of health and social media is uncertain but certain to continue evolving quickly.

1. Social Media in Healthcare: Evolving Examples Richard Booth, RN, MScN, PhD(c) The University of Western Ontario rbooth5@uwo.ca @rbooth5

2. Basic Definition Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. http://en.wikipedia.org/wiki/Social_media

3. Crash course history Who What When Why Where How So what…who cares

4. Background Social media – a brief history 1971 – the first email 1978 – BBS, using phone lines 1988 - IRC 1991 – Netscape Navigator 1994 – Geocities is founded 1996 – ICQ released 1998 – Google 1999 – Napster, Blogger 2001 - Wikipedia 2002 – Friendster 2003 – MySpace 2003 – Second Life 2004 – (The) Facebook 2005 - YouTube 2006 – Twitter 2006 – Digg….then reddit, stumbleupon 2007 – iPhone 2010 - iPad http://mashable.com/2011/01/24/the-history-of-social-media-infographic/

5. “The impact of Web 2.0 on the balance of power and knowledge between patient and professional is enormously significant” --UK NHS 2008 www.debatepapers.org.uk/pdf/Futures-Debate.5.pdf

6. Who…

7. Who 8.7 million Canadians used the internet to search for health info in 2008 79% of households had internet connectivity in 2010 62% of American internet users “use at least one social networking site” (Pew, 2011) http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Demographics.aspx; http://www.statcan.gc.ca.proxy2.lib.uwo.ca:2048/daily-quotidien/110525/dq110525b-eng.htm

8. Who From http://www.engadget.com/2011/01/28/un-worldwide-internet-users-hit-two-billion-cellphone-subscript/

10. 50% of active users log on to Facebook in any given day

11. Average user has 130 friends

12. People spend over 700 billion minutes per month on Facebookhttp://www.facebook.com/press/info.php?statistics

13. What…

14. What Blogs Social Networking Sites Social News Social Measuring Microblogging Video Sharing Photo Sharing Professional Networks Niche Communities Comment Communities Podcasting Communities Presentation-sharing Sites Review & Recommendation Sites Product-based Communities http://onbloggingwell.com/23-types-of-social-media-sites

26. http://www.smich.ca

27. Blending/Blurring …

29. Micro-financing Kiva.org Communitylend, Zopa, Propser Imagine getting a mortgage from a micro-loan?

30. Knowledge and Journalism Wikipedia/Guardian/Huffington Post **3.44 million English articles

31. http://health2challenge.org/ http://www.jmir.org/

32. When…

34. #vancouverriot http://blog.deliciousjuice.com/2011/06/16/only-human/

36. OldSpice viral commercials (http://www.youtube.com/user/OldSpicehttp://mashable.com/2010/07/15/old-spice-stats/)

39. RE: Google image from http://drgrumpyinthehouse.blogspot.com/2010/11/im-so-flattered.html

40. From http://www.slideshare.net/conniebensen/mar11-imm-edsver2 http://socialmedia.alterian.com/resources/roi

41. It is about building new and solidifying old relationships Sometimes unpredictable value Sometimes generates value in asymmetric fashions Since the return on investment of social media does not tend to align to traditional ‘success’ metrics, I foresee reluctance by organizations to treat social media as anything more than a playful novelty. http://bit.ly/k6n0Eg

42. Where…

43. Some scary place in the future eHealth, health 2.0 2020? Where do you want to be? Technology enabled Consumers Social Media, semantic web? Health Provider education; health providers 2010

45. How…

46. “No true ‘experts’: things change and evolve – FAST” -- Hooker & Grajales (2011) http://www.slideshare.net/danhooker/practicing-social-media-in-health-and-medicine-a-primer-for-researchers-and-health-professionals

47. Thankyou! ** A photoshop that will probably confuse historians (if people & historians still exist) in 200 years Richard Booth rbooth5@uwo.ca http://www.linkedin.com/in/rbooth5 @rbooth5