I will look at 3 areas:
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API
Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.
Please subscribe via meet-up so I have an idea of numbers.
Thanks!
Phil.
07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce
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Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop
Phil.
32. Survey: Which on is a Non-Bounce?
1. Land on News story &
read until the end
2. Land on News story &
retweet
3. Land on News story
interact with Flash
Video
4. Land on Join audience
page and download the
PDF form
33. Survey: Which on is a Non-Bounce?
7. Land on News
story & click on
#top button
5. Land on News story
& spend 29mins on the
page
6. Land on News story &
click on an external
Advert or Banner Ad
8. Land on iPlayer
episode & interact with
Flash Video
34. Reminder: Bounce
Bounce = Only a single interaction in the
session (e.g land and immediately exit)
Bounce Rate
100%
Heartbeats and page scroll events will trigger a
second interaction.
43. Plugins for Wordpress
New GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qj
a1fdupzykk/WORDPRESS%20TEMP
LATE%20-
%20NEW%20interface.json?dl=0
Old GTM interface
[auto-config file]
https://www.dropbox.com/s/5pgy
d6w97iw0ntn/WORDPRESS%20TE
MPLATE%20-
%20OLD%20interface.json?dl=0
Reminder: open the import files in notepad,
then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
FREE