1. PR in Marketing How the Lines Are Blurring as Technology Grows as a Driver

8. Social Media Survey Results 1 most to 5 least important Podcasts 1 3 5 5 6 5 4 1 4 4 5 4 average 3.9 Social bookmarking sites 4 5 4 4 1 2 4 5 2 3 4 5 average 3.6 Social media/websites 2 2 2 1 1 3 2 4 1 2 1 2 average 1.9 Blogs 5 1 1 3 4 3 1 3 3 3 5 3 average 3.2 Video & image sharing sites 3 4 3 2 3 2 2 5 2 1 2 1 average 2.5

9. Print Media Will not merely disappear. Will morph into something else to deliver information. Many of these media already have web sites and “e” versions. Will adjust to what the market is becoming. Printouts for all media will lessen because of cost, the green movement and news technologies that favor rapid response. Printing costs are a big driver for change. Radio Radio will remain solid because devices like IPods make it easy to access. Things will go digital. PDFs will increase. Online information will be accessible for cell phones. Technology and traditional media There will not be any single “next big thing.” Technology moves in incremental steps and will evolve and be revolutionary over time. Traditional media will adjust to and loose ground to new media because there are so many forms of new media. The key element is for people to learn them and be able to use them effectively to get what they need. Historical examples show us new technologies move into play. Example: Mainframe computers to timesharing to client/server to personal computers to the Internet. 5. What the future may hold for traditional media and sources of information

25. 1. When was MySpace launched? 1999 2003 2005 2. What year was email introduced by Ray Tomlinson? 1970 1972 1974 3. When was the term “weblog” coined? 1997 1999 2001 4. When was the word “Internet” first used? 1969 1975 1982 5. When was Facebook launched? 2000 2003 2004 6. When was the first public release of the World Wide Web? 1991 1993 1995 7. Who is recognized as the first state figure to use email? Internet History Quiz