Social Media In Travel and Tourism - International Conference on Travel Technology India
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Slide deck from Philip Calvert's presentation Social Media In Travel and Tourism - at the International Conference on Travel Technology India in Kerala
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Social Media In Travel and Tourism - International Conference on Travel Technology India
- 1. How to find new clients and turn them into leads, using Social Media Philip Calvert @PhilipCalvert
- 3. Over hyped?
- 8. Six significant trends in Social Media • Visualisation of Content • Short content • “Engagement” – Like, Comment or Share • Social Media being used for Search • Mobile • We trust posts from people we know
- 9. We ignore the impact and disruption of the Internet at our peril.
- 11. Don Strickland, former Kodak vice president
- 12. Industries being hurt and changed by the Internet • Newspapers, printing and books • Music • Television • Travel agents • Stockbrokers • Postal service • Department stores • Some Technology companies
- 13. Opportunities in Travel Technology • Highly creative visuals • Engage with people who DIY • Social Media being used as a Search Engine • Friends and connections will influence travel decisions – Photos – Conversations, peer recommendations and Crowdsourcing • Networking opportunities
- 14. CREATIVE VISUALS
- 18. Infographic tools • Visual.ly • Infogr.am • iCharts • Piktochart
- 21. Add media to your Background Summary
- 22. Add media to your Background Summary Result…
- 24. SOCIAL MEDIA AS A SEARCH ENGINE
- 31. Search is changing. Search results include posts from your friends and contacts. So your posts will show up in their searches.
- 33. ENGAGE WITH PEOPLE WHO WANT TO DO IT THEMSELVES
- 34. Consumers want to and can ‘do it themselves’… …but help them by making your expertise available. The Internet is not a threat to you.
- 36. The problem with customers • They have instant access to information • They are short on time • You don’t stand out enough • The Internet is quick and easy
- 37. …we feel under threat. Do Doctors feel under threat from the Internet?
- 38. Tell us something we don’t already know
- 39. Tell us something we don’t already know
- 40. Tell us something we don’t already know
- 42. Look for creative new ways to engage • “Engage” don’t promote – Like, Share and Comment – At a human level • Build Community – around destinations – Around expertise • Massively build your network – For networking – To appear in other people’s search results – To build your visibility online • Reach out through Interests
- 50. John Ellis and Laura Preston
- 65. NETWORKING OPPORTUNITIES For Consumers and Travel professionals
- 72. An experiment on ‘how happiness spreads’ • 3 weeks at Schiphol, Amsterdam • 28 passengers surprised with gifts after 28 ‘check ins’ on Foursquare or Twitter • 1,000,000 mentions on Twitter • ‘Making of’ video featured on 100s of Blogs • 5,000 new friends for KLM on Facebook • Every conversation mentioned KLM’s service
- 73. Reach out through Interests
- 78. APPS
- 82. Select a continent and travel dates. Shake your phone and there’s your destination. Plus prices and booking.
- 84. Social Media – all about Sales and Marketing? • To listen and learn • Share best practice • Thought leadership • Networking/Relationships • Search engines/traffic • Collaboration • Engage • Comment/share expertise • Add value/contribute to discussions • Events • Cement relationships • Brand loyalty, buzz and fun • Customer service • Identify influencers • Idea feedback • Build Community • Show a human face • PR • Recruitment/Employee engagement
- 85. Are you on board? www.philipcalvert.com