The document discusses creating successful bar menus. It begins by introducing the author, Philip Duff, and his background in bartending. It then discusses the purpose of menus, including advertising the bar, marketing products, broadcasting the bar's personality, helping guests, and serving as a tool. Ideal menus according to Duff would have 8 drinks at 1 price, without excessive branding, and use quality and interesting ingredients. The document provides tips for writing menu descriptions and emphasizes that both physical and online menus should effectively advertise the bar.
10. Creating Successful Bar Menus Who Invented Menus Anyway? Antoine de Beauvilliers, at La Grande Taverne du Londres , Paris in 1782
11. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar – To Market Your Products – To Broadcast Your Soul – To Help Your Guests – As A Serving Tool
23. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
24. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ Can you tell me where I can locate gigantic photos of prime rib, goat cheese appetizer, sweet potato fries and white truffle mousse? I can’t find your hours, address or directions, so I’m going to print out your professionally-styled stock food images and peruse them while eating my sandwich at home tonight.”
25. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself, “ what was the special in March, 4 years ago?”
26.
27. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
28. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online Martinis Martini's Mojitos Mojito's Caipirinhas Caipirinha's
29. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
31. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product to the Right People In The Right Place At The Right Price
32. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
33. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
34. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right People
35. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Place
36. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: GP & NP
37. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Speed
38. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Correct Technique
39. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Anchoring
40. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Price Differentiation
44. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ No PDA in PDT. Hands on the table and tongue in your own mouth” “ Do not bring anyone unless you would leave that person alone in your home. You are responsible for the behaviour of your guests.”
45. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point ”
47. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices all cocktails 12
48. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses all cocktails 12
49. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Gin, lemon, gomme, sugar and mure”
50. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty! ”
51. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and drizzled with blackberry liqueur, €8 ”
52. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste
53. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality “ Virgin Cocktails: Mainly served to big girls' blouses, big jessies, wusses, girly-girls, hairdressers and ballet dancers. Our advice: don't travel the non-alcoholic road if you don't have to. It's just not worth it, man!”
54. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality – Factoids “ 60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”
60. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names
61. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu
62. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good
63. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good Fresh Juices, Decent Ice, Correct Glassware
70. Creating Successful Bar Menus Thank you for your attention! [email_address] www.twitter.com/philipduff www.facebook.com/philipduff This presentation: www.slideshare.net/philipduff
Notes de l'éditeur
Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
I am chilidish and jaunty, and I think you only care about price
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary