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Creating Successful Bar Menus with  Philip Duff Sunday 27 February,  2011
Creating Successful Bar Menus or How To Create  Bar Menus  That  Do Not  Suck.
Creating Successful Bar Menus or How To Create  Bar Menus  That  Do Not  Suck.
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus ,[object Object],[object Object]
Creating Successful Bar Menus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Successful Bar Menus Frustrated Writer
Creating Successful Bar Menus Who Invented Menus Anyway?
Creating Successful Bar Menus Who Invented Menus Anyway? Antoine de Beauvilliers, at  La Grande Taverne du Londres ,  Paris in 1782
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Advertise Your Bar –  To Market Your Products –  To Broadcast Your Soul  –  To Help Your Guests –  As A Serving Tool
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Advertise Your Bar
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Advertise Your Bar
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Advertise Your Bar: IRL
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Advertise Your Bar: IRL
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Advertise Your Bar: IRL
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ Can you tell me where I can locate gigantic photos of prime rib,  goat cheese appetizer, sweet potato fries and white truffle mousse?  I can’t find your hours, address or directions, so I’m going to print  out your professionally-styled stock food images and peruse them while eating my sandwich at home tonight.”
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself,  “ what was the special in March, 4 years ago?”
 
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online Martinis Martini's Mojitos Mojito's Caipirinhas Caipirinha's
Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Product  to the  Right  People  In The  Right  Place  At The  Right  Price
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Product
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Product
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  People
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Place
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Price: GP & NP
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Price: Speed
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Price: Correct Technique
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Price: Anchoring
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Price: Price Differentiation
Creating Successful Bar Menus
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Market Your Bar The Right  Price: Menu Engineering
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Broadcast Your Soul
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Broadcast Your Soul “ No PDA in PDT. Hands on the table and  tongue in your own mouth” “ Do not bring anyone unless you would leave  that person alone in your home. You are  responsible for the behaviour of your guests.”
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Broadcast Your Soul “ FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point ”
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices  all cocktails 12
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices  – Glasses   all cocktails 12
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices – Glasses  – Taste  “ Gin, lemon, gomme, sugar and mure”
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices – Glasses  – Taste  “ A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty! ”
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices – Glasses  – Taste   “ Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and drizzled with black­berry liqueur,  €8 ”
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices – Glasses  – Taste
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices – Glasses – Taste  – Personality  “ Virgin Cocktails: Mainly served to big girls' blouses, big jessies, wusses,  girly-girls, hairdressers and ballet dancers.  Our advice: don't travel the non-alcoholic  road if you don't have to.  It's just not worth it, man!”
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  To Help Your Guests –  Prices – Glasses – Taste – Personality  – Factoids “ 60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  As A Serving Tool
Creating Successful Bar Menus What Is The Purpose Of A Menu? –  As A Serving Tool
Creating Successful Bar Menus Duff's Ideal Menu
Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice)
Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price
Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names
Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL  and  On Menu
Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL  and  On Menu Ingredients That Are Interesting  and  Good
Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL  and  On Menu Ingredients That Are Interesting  and  Good Fresh Juices, Decent Ice, Correct Glassware
Creating Successful Bar Menus Duff's Ideal Menu: The Varnish (LA, USA)
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus
Creating Successful Bar Menus Thank you for your attention! [email_address] www.twitter.com/philipduff www.facebook.com/philipduff This presentation: www.slideshare.net/philipduff

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Bar Menus Copenhagen Spirits & Cocktailsv2

  • 1. Creating Successful Bar Menus with Philip Duff Sunday 27 February, 2011
  • 2. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
  • 3. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
  • 6.
  • 7.
  • 8. Creating Successful Bar Menus Frustrated Writer
  • 9. Creating Successful Bar Menus Who Invented Menus Anyway?
  • 10. Creating Successful Bar Menus Who Invented Menus Anyway? Antoine de Beauvilliers, at La Grande Taverne du Londres , Paris in 1782
  • 11. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar – To Market Your Products – To Broadcast Your Soul – To Help Your Guests – As A Serving Tool
  • 12. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
  • 13. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
  • 14. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
  • 15. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
  • 16. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
  • 17. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL
  • 18. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  • 19. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  • 20. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  • 21. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  • 22. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  • 23. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
  • 24. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ Can you tell me where I can locate gigantic photos of prime rib, goat cheese appetizer, sweet potato fries and white truffle mousse? I can’t find your hours, address or directions, so I’m going to print out your professionally-styled stock food images and peruse them while eating my sandwich at home tonight.”
  • 25. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself, “ what was the special in March, 4 years ago?”
  • 26.  
  • 27. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
  • 28. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online Martinis Martini's Mojitos Mojito's Caipirinhas Caipirinha's
  • 29. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
  • 30. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar
  • 31. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product to the Right People In The Right Place At The Right Price
  • 32. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
  • 33. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
  • 34. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right People
  • 35. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Place
  • 36. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: GP & NP
  • 37. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Speed
  • 38. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Correct Technique
  • 39. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Anchoring
  • 40. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Price Differentiation
  • 42. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Menu Engineering
  • 43. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul
  • 44. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ No PDA in PDT. Hands on the table and tongue in your own mouth” “ Do not bring anyone unless you would leave that person alone in your home. You are responsible for the behaviour of your guests.”
  • 45. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point ”
  • 46. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests
  • 47. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices all cocktails 12
  • 48. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses all cocktails 12
  • 49. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Gin, lemon, gomme, sugar and mure”
  • 50. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty! ”
  • 51. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and drizzled with black­berry liqueur, €8 ”
  • 52. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste
  • 53. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality “ Virgin Cocktails: Mainly served to big girls' blouses, big jessies, wusses, girly-girls, hairdressers and ballet dancers. Our advice: don't travel the non-alcoholic road if you don't have to. It's just not worth it, man!”
  • 54. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality – Factoids “ 60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”
  • 55. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
  • 56. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
  • 57. Creating Successful Bar Menus Duff's Ideal Menu
  • 58. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice)
  • 59. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price
  • 60. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names
  • 61. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu
  • 62. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good
  • 63. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good Fresh Juices, Decent Ice, Correct Glassware
  • 64. Creating Successful Bar Menus Duff's Ideal Menu: The Varnish (LA, USA)
  • 70. Creating Successful Bar Menus Thank you for your attention! [email_address] www.twitter.com/philipduff www.facebook.com/philipduff This presentation: www.slideshare.net/philipduff

Notes de l'éditeur

  1. Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
  2. Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
  3. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  4. I am chilidish and jaunty, and I think you only care about price
  5. I am chilidish and jaunty, and I think you only care about price
  6. I am chilidish and jaunty, and I think you only care about price
  7. I am chilidish and jaunty, and I think you only care about price
  8. I am chilidish and jaunty, and I think you only care about price
  9. I am chilidish and jaunty, and I think you only care about price
  10. I am chilidish and jaunty, and I think you only care about price
  11. I am chilidish and jaunty, and I think you only care about price
  12. I am chilidish and jaunty, and I think you only care about price
  13. I am chilidish and jaunty, and I think you only care about price
  14. I am chilidish and jaunty, and I think you only care about price
  15. I am chilidish and jaunty, and I think you only care about price
  16. I am chilidish and jaunty, and I think you only care about price
  17. I am chilidish and jaunty, and I think you only care about price
  18. I am chilidish and jaunty, and I think you only care about price
  19. I am chilidish and jaunty, and I think you only care about price
  20. I am chilidish and jaunty, and I think you only care about price
  21. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  22. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  23. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  24. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  25. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  26. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  27. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  28. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  29. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  30. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  31. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  32. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  33. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  34. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  35. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  36. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  37. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  38. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  39. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  40. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  41. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  42. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  43. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  44. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  45. What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  46. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  47. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  48. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  49. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  50. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  51. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  52. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  53. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  54. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  55. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  56. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  57. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  58. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  59. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  60. Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary