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Don't Waste Your Time: Secrets of Minimum Viable Prototyping

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Presented at Big (D)esign Conference 2015 on September 19 in Dallas, Texas.

This is an expanded & revised version of my talk of the same name from UXPA Unconference 2015.

Publié dans : Design
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Don't Waste Your Time: Secrets of Minimum Viable Prototyping

  1. Don’t Waste Your Time: Secrets of Minimum Viable Prototyping Big (D)esign Conference 2015 @PhilipLikens
  2. @PhilipLikens Thank you all.
  3. @PhilipLikens Media Policy
  4. @PhilipLikens Slides
  5. @PhilipLikens Sabre
  6. @PhilipLikens Sabre Labs
  7. @PhilipLikens Lean Startup
  8. @PhilipLikens Proportional Investment
  9. @PhilipLikens …and the Minimum Viable Product.
  10. @PhilipLikens “The minimum viable product is that version  of a new product which allows a team to collect  the maximum amount of validated learning  with the least effort.” -Eric Ries
  11. @PhilipLikens Sometimes you just need a prototype.
  12. @PhilipLikens Sabre Labs makes a lot of prototypes.
  13. @PhilipLikens
  14. @PhilipLikens
  15. @PhilipLikens
  16. @PhilipLikens
  17. @PhilipLikens
  18. @PhilipLikens
  19. @PhilipLikens
  20. @PhilipLikens
  21. @PhilipLikens And we’ve made a lot of mistakes.
  22. @PhilipLikens “A prototype is worth a thousand meetings.”
  23. @PhilipLikens “A prototype is worth a thousand meetings.” -Ron Burgundy
  24. @PhilipLikens Thanks Ron. And yes.
  25. @PhilipLikens …And if the average meeting is an hour long…
  26. @PhilipLikens …then I can spend 999 hours on my pixel-perfect-printed-but-still-paper prototype and still be in the black?
  27. @PhilipLikens No.
  28. @PhilipLikens Don’t waste your time.
  29. @PhilipLikens Minimum
  30. @PhilipLikens Viable
  31. @PhilipLikens 6 Prototypes
  32. @PhilipLikens The Vision Prototype 1
  33. @PhilipLikens Problem: We spent 3 months building the thing
  34. @PhilipLikens Make the one thing that matters high(er) fidelity. Secret 1:
  35. @PhilipLikens Type of Prototypes Conceptual prototype Work through a design–for designers and developers, prototypes act as a way to work through your design… Technical prototype Gauge technical feasibility–designers want to do X, but can engineering do it? Do we have the resources? Is it worth the effort? Vision prototype As a common communication platform– using them to get everyone on the same page… Consensus prototype Sell your idea internally–using them to sell your design solution to internal stake holders… Demo As a marketing tool–while similar to number 3, this is for an external audience. Todd Zaki Warfel / Joe Lamantia
  36. @PhilipLikens Conceptual prototype Work through a design–for designers and developers, prototypes act as a way to work through your design… Technical prototype Gauge technical feasibility–designers want to do X, but can engineering do it? Do we have the resources? Is it worth the effort? Testing prototype? What you put in front of User Testing folks? Evolve / Test Vision prototype As a common communication platform– using them to get everyone on the same page… Consensus prototype Sell your idea internally–using them to sell your design solution to internal stake holders… Demo As a marketing tool–while similar to number 3, this is for an external audience. Communication
  37. @PhilipLikens Pick methods based on outcome. Secret 2:
  38. @PhilipLikens Problem: We built the thing
  39. @PhilipLikens Working code wins Secret 3:
  40. @PhilipLikens The Integration Prototype 2
  41. @PhilipLikens Problem: Their API was broken
  42. @PhilipLikens If you’re testing feasibility, apply some rigor. Secret 4:
  43. @PhilipLikens (again) Working code wins Secret 3:
  44. @PhilipLikens Problem: Vision
  45. @PhilipLikens Be sure your vision is correct. Secret 5:
  46. @PhilipLikens Problem: Scoping
  47. @PhilipLikens If you’re setting vision, build only what you need to tell your story (happy path). Secret 6:
  48. @PhilipLikens (again) Make the one thing that matters high(er) fidelity. Secret 1:
  49. @PhilipLikens Our Product Other Product Auth Auth
  50. @PhilipLikens Our Product Auth Screenshot with button Other Product Auth
  51. @PhilipLikens Our Product Auth Screenshot with button Error States Sign Up Other Product Auth
  52. @PhilipLikens The Web App Prototype 3
  53. @PhilipLikens Problem: The fidelity lead to the wrong conversation
  54. @PhilipLikens High fidelity != Low fidelity Secret 7:
  55. @PhilipLikens Problem: Platform lead to the wrong interaction
  56. @PhilipLikens Platforms dictate interactions. Secret 8:
  57. @PhilipLikens The design is the implementation. Secret 9:
  58. @PhilipLikens The Product Prototype 4
  59. @PhilipLikens Problem: It took up too much time
  60. @PhilipLikens Your prototype is like wedding planning - it will take as long as you give it. Secret 10:
  61. @PhilipLikens Problem: We built functionality we didn’t need
  62. @PhilipLikens Talking about the outcome allows for better scope conversations. Secret 11:
  63. @PhilipLikens Apple Watch Prototype 5
  64. @PhilipLikens Problem: Impossible
  65. @PhilipLikens Ensure what you’re designing is possible. Secret 12:
  66. @PhilipLikens Problem: TMI
  67. @PhilipLikens Design at actual (tiny) size. Secret 13:
  68. @PhilipLikens This Presentation Prototype 6
  69. @PhilipLikens Don’t waste your time… Building the wrong type of prototype 2. Pick methods based on outcome. 3. Working code wins 7. High fidelity != Low fidelity 8. Platforms dictate interactions.
  70. @PhilipLikens Don’t waste your time… “Building” beyond the minimum 1. Make the one thing that matters high(er) fidelity. 6. If you’re setting vision, build only what you need to tell your story (happy path). 10. Your prototype is like wedding planning - it will take as long as you give it. 11. Talking about the outcome allows for better scope conversations.
  71. @PhilipLikens Don’t waste your time… Applying rigor in the wrong places 4. If you’re testing feasibility, apply some rigor. 5. Be sure your vision is correct. 9. The design is the implementation. 12. Ensure what you’re designing is possible. 13. Design at actual (tiny) size.
  72. @PhilipLikens You stay classy, Dallas.
  73. @PhilipLikens 1. Make the one thing that matters high(er) fidelity. 2. Pick methods based on outcome. 3. Working code wins 4. If you’re testing feasibility, apply some rigor. 5. Be sure your vision is correct. 6. If you’re setting vision, build only what you need to tell your story (happy path). 7. High fidelity != Low fidelity 8. Platforms dictate interactions. 9. The design is the implementation. 10. Your prototype is like wedding planning - it will take as long as you give it. 11. Talking about the outcome allows for better scope conversations. 12. Ensure what you’re designing is possible. 13. Design at actual (tiny) size. Secrets of Minimum Viable Prototyping

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