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Karl Philip Lund
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SMX presentation that covers keyword research techniques and tools.
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Keywordresearch Stockholm
1.
Keyword Research Tools
& Techniques KP
2.
3.
Organic traffic in
2 years + 600%
4.
Priority matrix Importance
High importance Low Easy Hard Web content Core Keywords Google Adwords Long tail keywords Title tags Complexity (skill, time and difficulty) Inbound links Web standards
5.
Scientific research Content
Links Research/ Analytics Accessibility / manual submit PPC
6.
7.
Home page
8.
Relevant sites
9.
Relevant sites
10.
Google Webmaster central
11.
Google Adwords
12.
13.
Google mini site
search
14.
Site search
15.
E-mail notification to
editors
16.
Google trends
17.
Trend words
18.
News
19.