Understanding the financial value of customer experience: from regulatory pressure to ROI
With the huge push factor of regulatory pressures forcing utilities professionals into improving customer experience, it is critical to focus upon the pull factors of a customer experience strategy for increasing profit.
Maximising the true value of the customer experience industry
Investing in your customer experience strategy to improve customer service and maintain existing customers
Developing a competitive edge through customer experience. What plans and strategy do you need in place?
Professor Dr Phil Klaus
Lecturer and World Leading Expert in Customer Experience
5. What do you think…?
• CX lacks strategic impact.
• No one knows what exactly CX is.
• CX is a tactical rather than a strategic objective.
• Technology is the main driver for CX.
• CX is the next competitive battleground.
• CX is nothing more that the Emperor's new clothes.
• Academic CX research is relevant
6. Your most burning
questions…
• Linking CX to profitability
• Best and next practice examples
• Latest trends
• Successful management
11. How to become a vanguard…
• Top three based upon influence on profitability
• Measuring CX – Using EXQ
• CX from the customers’ viewpoint
• CX delivery – the crucial role of employees
• EXQ as ‘Troyan Horse’
14. Your most burning
questions…
• Linking CX to profitability
• Best and next practice examples
• Latest trends
• Successful management
15. More free resources available
to you…
• Gain free access to cutting edge CX research from the
worldwide leading researchers by joining our Linkedin
group
• http://tinyurl.com/marketingscholarsonLinkedIn
• https://www.youtube.com/watch?v=6eshTkeFZGs
• Get the book
• http://tinyurl.com/MeasuringCX