This document discusses extending program logic to the web. It introduces Phillip Smith and his experience in new media production. It then discusses how a logic model, which outlines purpose, context, inputs, activities, outputs, outcomes and impacts, can be applied to both online and offline programs. The logic model provides a framework to guide investments and priorities toward measurable outcomes. It also discusses how organizations can shift from an internally-focused online presence to one that is more user-centric and focused on desired user outcomes. A case study is provided of how a campaign used a logic model and its outcomes online.