I find it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics. In this presentation from SearchLove London 2014, I reframe how we should be thinking about building a brand with video - covering style, content, distribution and measurement
6. We get on quite well and
have a fair amount in
common
7. • Love of real ale and scotch
• Passionate about cooked breakfasts
• Unreasonable level of contempt for
the phrase “inbound marketing”
• Went to old, prestigious university
colleges
122. • Number 1 online entertainment destination
• Second biggest search engine
• Integrated with all social platforms
• Visible in search and rich snippets
162. Find successful videos in your niche using
Unruly Analytics, and then put the URLs
through majestic to find opportunities for
placement with majestic or Moz site
explorer