2. My name is Phoebe. I am 27 years old graduate student at
AAU.I am not a big fan of NBA. I moved from China to San
Francisco three years ago. I have been to the Warriors game
five times. I am a good example of how a customer makes a
journey from NOT A BIG FAN to joining the loyalty loop.
3.
4. When you go to a NBA game? Do you think you know about these NBA people ?
Who they are and why they are there?
5. Super Fan
Enjoy the Game
Not a Fan
Attends 65% or more of the home games. Most of
them are season ticket holders.These people are big
fans of the NBA.They have stable and high income.
Watching NBA games is part of their lives.They are
the majority of the people in the stadium.
Attends the game from 25% - 64%.They like to buy
single game tickect. Even though they like to watch
the game, they will not buy a ticket to every game.
Sometimes they choose to watch games at home or
at a bar.The reason they purchase a ticket depend
on if any high score teams come to play with. This
group of people have a high chance to become a
Super Fan.
Attends the game from 0% - 24%. This group of
people are not NBA fans. Most of them are females
and some of them don’t know about basketball.The
reason they go to the game are very random. Maybe
they haven’t been to a game and want to experience
it. Maybe they have a Super Fan boyfriend or girl-
friend. Maybe they just got a cheap or free ticket.
6. The Warriors now have 13,600 season-ticket holders from the data in July 2013.
Golden State’s average home attendance last season was 19,371.
What does it means?
Resource: http://www.mercurynews.com/ci_23696390/golden-state-warriors-ticket-sales-are-booming
