PhoenixGMN.com - Your Friendly App Development Partner and Adviser - Prepared this impartial and very useful guide for people with an App Idea who want to learn 1) what to do about it, 2) how to get it developed, 3) what needs to be learned, understood and prepared before development and after the launch. Find this & other latest updated guides at http://appsjunction.net/popular-guides.html Checkout our portfolio at http://superhitapps.com

1. How to go
about an App
Idea? A-Z
guide.
PhoenixGMN.com - Award Winning App Studio - 80+ Apps in App Stores
Apps Available on iPhone, Android, Win Phone and HTML5

2. Every
Phenomenon
Begins
Somewhere...

3. Got an App idea? Now what?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
1. Research via Google and other sources like App Stores/App review sites, whether the
same/similar idea is already done or not. With Millions of Apps already on App Stores
chances are 9/10 ideas are already done.
2. Always do competition analyses about similar apps. Note down what competition is doing
well. Improvise on it.
3. If no one has done it before then do a verbal survey with friends, colleagues and family. Share
whatever part of idea you can, but do it. Find from them whether it appeals to diverse groups
of people or not. Effort at this stage can save you lots of time and money later.
Preparations before you speak to an App developer..

4. Got an App idea? Now what?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
4. Make sure your idea solves a real problem for most people. Not something which just you
fancy.
5. Make sure that your idea has repeat-use appeal. If its an entertaining idea make sure you add
novelty in it on every use e.g. Gamify it. Most crazy fun ideas go popular for a month or so and
then are forgotten. They have one time appeal/surprise/attraction.
6. Look in the apps you use everyday and repeatedly. Find what you like in them. Do they save
time? Make a task more efficient? Better organised? New fun everyday? Add those elements
in your idea.
Preparations before you speak to an App developer..

5. Got an App idea? Now what?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
7. Please don’t carry your idea just in you head. Start articulating it on paper. Brain storm it. Add
sections like research, feedback, competition analyses, gamifications features, revenue
generating options, Marketing & Promotions plan in it.
8. When you are satisfied with your research & brain storm and have nothing more to add to your
app idea document then start making a features list and start prioritising it into versions.
Don’t add too much in Version 1. Keep It Simple – Keep It Appealing – Keep It Useful. (KIS-
KIA-KIU)
Preparations before you speak to an App developer..

6. Got an App idea? Now what?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
9. Once you have version 1 features list sorted. Start making a requirements specification
document. It should have Table of Contents, Introduction to idea, Functionality with High
Level requirements and tables of detailed requirements for every High Level requirement.
Label the requirements with “Must Have”, “Should have”, “Could Have”, “Would be nice to
have”
10.Now you need to make wireframes of your app idea to show a user journey inside the app.
These can be hand made sketches, or made using Wireframing tools like Balsamiq,
Creately.com, justinmind, Sketchy for iPad, Flinto etc. Give every screen a Number and then
refer to these numbers in your specifications document
Preparations before you speak to an App developer..

7. Wireframe & Specs Example
Screen: 1

8. Wireframe & Specs Example
Screen: 2

9. 11.You also need to study a little about SDKs (Facebook/Twitter), XML, JSON, CMS, Cloud,
Analytics, Push, T&Cs, Data Protection Compliance, web services, database, any licensed/paid
services you need in app, a web server & launch site. Web Server should be capable of
sending push notifications to devices.
12.You will also need a Business License with App Stores to submit the app and with Mobile Ad
Networks for earning ad revenue. If your App Developer submits the app then in-App revenue
will be paid to him (or agency) by app stores and ad networks.
Preparations before you speak to an App developer..
Got an App idea? Now what?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser

10. Execution! Hiring an App Developer
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
1. To save time and money, Google about app developers with good portfolios in your local city.
But if you have made your documents well, then even a remote developer can do a good job.
In Internet connected economy, with Skype/Google hangout and various free screen sharing
tools it's not difficult to work with remote developers. All big companies do that.
2. Decide which OS platform first, iPhone, Android, WinPhone according to your target audience
market.
3. Decide - Single developer or company with multi OS skillset?
Hiring an App developer..

11. Execution! Hiring an App Developer
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
4. Decide who’ll provide the actual design graphics used in app – You, Your designer
(99designs.com) or App developer/Agency?
5. NDAs signed? Code Ownership & IP agreements signed?
6. An App ideally needs 3 different programmers – DB Admin, Web Services (PHP),
iPhone/Android. Decide on dealing directly with DB, Web Services, in-device programmers or
One Project Co-ordinator. Do you have any previous experience with geeks?
7. Agree on development milestones for payment to provider.
Hiring an App developer..

12. Launched an App? Now what?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
1. Without promotion your app will be like a needle in a haystack.
2. Get a good launch site done with a great YouTube video.
3. Attend Apps related events, demo it to peers, get feedback.
4. Talk about it on Facebook/Twitter/Linkedin/Google+ yourself. Ask friends to join. Ask them how
many times they use it every week.
5. Submit your App Details to app review websites.
6. Join Ad networks which provide a tap for a tap. E.g devs cross promote an app in each other’s app
Promoting an App (basics)..

13. Have an App Idea? Need a Quote?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
1. MVP/Prototypes from £1500*
2. App UX design from £400
3. Explainer Videos from £500
4. App Promotion & PR Packages from £500
5. Great Quality Business Plan from £300
6. App Launch websites from £300
7. 2nd OS App for 50% cost of first OS App
Note: *Depending on specs MVP can cost from £1500-£10000

14. PhoenixGMN is Annual Sponsor of
AppsJunction
Help, Advice & Complete Support for App Startups
Appsjunction.net – crowd funding & freelance projects platform
from www.PhoenixGMN.com
Tel: +44-2030048655, Skype:PhoenixGMN
Email : apps@phoenixgmn.com
Twitter: @PhoenixGMN
Apps Portfolio: www.superhitapps.com
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