10. “…we crave interaction and connection.
It's groups of people interacting face-to-
face and creating shared experiences that
stimulate all five senses — that’s the
creation of memories.”
Peter McGrath, FreemanXP
13. Eight in ten Millennials said experiences
help shape their identity and create
lifelong experiences.
Essentially, they’re investing in themselves
instead of the stock market.
Source: Eventbrite 2017 Study
https://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf
18. Let’s act
Get out of the
lecture/break-out room
Size doesn’t matter –
and it can be a negative
New networking
Focus on “power of
moments”
Create conversation
20. “Brain science shows that learning in
an unexpected environment, like
outside in nature, triggers the release
of dopamine to the hippocampus, the
part of the brain that creates
memories.”
25. Let’s act
Map the experience
mix
• List the major touchpoints
throughout your event
lifecycle
• List the opportunities and
ideas for creating a
memorable experience