1. ANTALYA - TURKEY
Presented by
Phyu Mar Lwin

2.  Name- Republic of Turkey
 Short Form – Turkey
 Capital- Ankara
 Population- 73,639,596
 Ethnic- Turkish (80%), Kurdish
(17%)
 Religion- Muslim
 Coastline- 72,000 km
(Country Profile, Turkey, 2008)
 Sixth Most Visited Country(
Daily News)

3. TOURISM STRATEGY FOR 2023
Turkey government has a ten-year strategic plan for tourism. The current plan runs from
2013 to 2023, Its objectives include:
 To ensure sustainable development of tourism, Increasing alternative tourism ( golf
tourism, eco and plateau tourism, thermal tourism)
 To make 12 months tourism
 To become top-five tourism destination
 60 million visitors + $50 billion revenue in 2023
 Try to increase the market from Western Europe to Eastern Europe (from 17% to 54%)
( Ministry of Cultural and Tourism)

4. WHERE IS ANTALYA
 Located in southwestern of
Turkey-20,723km sq
 Population-994,306
 Covered by forest in 57%,
Coastline-630 km
 Rich in natural assets, cultural,
wildlife
 Turkey’s biggest international sea
port
 Blue Flag awarded with 136
beaches and three marine
(Turkey Tourism Market Research
Report, Antalya’10)

5. ECONOMIC PROFILE OF ANTALYA
 contribute 25% of turkey GDP ( in average )
 Main economy- Import/Export, Agriculture, Mining
, Tourism, Antalya Free Zone ( 36% owned by public & 64% by
private)
 The first agricultural production in turkey (18% of GDP & 30% of
employment)
 Fourth visited city ( according to 2011)
 40% of the tourism revenue in Turkey
 11 million tourists in 2011, 12% increased from10.7 million in
2010
(Antalya Province of Cultural and Tourism Office)

6. TOURIST ATTRACTIONS
 Cultural and Historical  National Parks (5)
Assets  Nature Parks (4)
 Living Traditions  Nature Reserve Areas (3)
NATURE  Wildlife Reserve Areas
 Stunning Beach (8)
 Mountains and Lakes (History, Culture, Nature in
Antalya and the West Mediterranean)
 Caves
 Cuisine

8. ONGOING TOURISM PROJECTS
 2016 European Football Champion
 Antalya Museum City and Exhibitions ( would be
supported by the Ministry of Cultural and Tourism)
 Speed Train between Antalya and Alanya ( impose to
reduce the travelling time)
 Try to introduce sustainable tourism type- thermal
tourism, sport tourism….

9. TYPES OF TOURISM
Current tourism Desired tourism
 Coastal tourism  Sports tourism (golf,
 Culture tourism
trek, raft, cave)
 Plateau (Highlands)
 Yacht tourism
Tourism
 Convention Tourism
 Winter tourism
 Camping and Caravan
Tourism
 Thermal Tourism
(Turkey Tourism Market Research
Report, Antalya’10)

10. ENVIRONMENTAL IMPACTS OF TOURISM
Kaya and Smardon reported the following impacts of tourism on
Antalya coast:
 Constructions for residential area erode agricultural land
, coastal and forest
 Air pollution and waste.
 Endangered to the cliffs alongside the coast
 Threat to historical and cultural assets

11. SOCIO-ECONOMIC IMPACTS
 Rising prices and cost of living
 Increased crime rate
 Traffic congestion
 Overpopulation ( almost doubled every decade
since 1970s)

12. SUSTAINABLE CONSERVATION
Atik.M (2010) researched about the awareness of the
managers in recreation sites:
 Water conservation(62.5%)
 Energy conservation(37.5%)
 Waste management (25% )
 Coastal and Beach use(31.3%)
 The rise of environmental awareness, education
and training, on a wider scale, are required.
(Coakley, 2003)

13. SUMMARY
 Although there is awareness about environmental protection
and sustainable tourism , there is no action plan.
 Need cooperation with different organizations and cost-
effectives initiatives. (Atik.M,2010)
 A local initiatives on environmental protection for coastal in
Antalya would improve and strengthen the existing approach.(
Kay and Alder , 2005)
 Should also focus on socio-economic and cultural sustainable
tourism.

14. REFERENCES
 Economic Impact of Tourism on Turkey’s Economy; Evidence from
Cointegration Test, International Research Journal of Finance and
Economic, Issue 25, 2009
 Atik.M, Environmental Protection in Coastal Recreation Sites in
Antalya, Turkey,15 Oct, 2010
 Turkey Tourism Research Tourism Market, Antalya, 2010
 Kaya.L and Samdron.R, Sustainable Tourism Development; The Case Study
of Antalya, Turkey
 http://www.hurriyetdailynews.com/default.aspx?pageid=438&n=antalya-ranks-
4th-in-most-visited-cities-2011-02-15
 http://www.reidin.com/news/showNews/tr_istgd-tristgde-20100615-1/igd---
antalya-mediterranean-region-tourism-research-report-june-2010.html
 http://www.todayszaman.com/news-267482-number-of-visitors-to-antalya-
rises-to-11-mln-in-2011.html