Values our driving our daily decisions and therefore they have to be an integral part of our company/startup strategy. The startup itself should be based on a long term vision in which you can really believe yourself.

1. Vision
AND
values
Startup Pirates
15 September 2013

2. I’m a Dutch guy who fell
in love with Poland and …Picture source: Flickr.com

3. Slow down time

4. Vision

5. What’s your Vision?
How will you change and improve in the future?

6. Queen’s one vision

7. Some Vision examples
To inspire and nurture the human spirit – one person, one cup and one
neighborhood at a time
We fulfill dreams of personal freedom
We seek to be Earth’s most customer-centric company
for four primary customer sets: consumers, sellers,
enterprises, and content creators
A just world without poverty
To
build
a
future
in
which
people
live
in
harmony
with
nature

8. Vision vs Mission statement
• A Mission Statement defines the
company's business purpose, its
objectives and its approach to reach
those objectives
• A Vision Statement describes the
desired future position of the company
• The mission is therefore the means of
successfully achieving the vision

9. Six components of an effective
business vision
• Provides future direction
• Expresses a consumer benefit
• Is realistic
• Is motivating
• Must be fully communicated
• Consistently followed and measured

10. What’s your updated Vision?
Five years from now, (company name) will ___________________
by ________________________.
Five years from now, Tiny Tots Diaper Service will be the top grossing diaper service in
the Lower Mainland by consistently providing a reliable, affordable service for Moms an
Dads with small children.

11. Values

12. What are your Personal
and business values?

13. Values form
the foundation
of a business’
management style

14. values are
guiding beliefs
about how things
should be done

15. Vision, mission, values
• Vision – What you want to be
• Mission – How you will achieve it
• Values – What you (collectively)
believe in and guides your
behaviour
Source:
h8p://www.compass-­‐group.com/vision-­‐and-­‐values.htm

16. Example: What is Zappos

17. Defining your corporate values
1. As a warm-up answer 3 Questions
– Why does {company’s name} exist?
– What difference do you want to make here?
– Who is (are) your customer(s) and how would you want
them to describe their relationship with you? With the
company?
2. Choose 5 values (i.e. Collaborative, Fun,
Innovative, Determined, Passionate) that you have
either already experienced as a strong asset to the
existing culture or identify one that is lacking and
could effect positive change
3. Recall a specific experience at work that illustrates
one of the values – use the power of story telling

18. Core Values

19. What are your updated corporate values?

20. Let’s
wrap
it up

21. Thanks for your attention
peter.horsten@goyello.com
http://peterhorsten.com
@PetersOpinion
http://genegdansk.co
http://www.meetup.com/opencoffee/Gdansk/

22. Further reading
• Guide to creating mission & vision statements,
http://topnonprofits.com/vision-mission/
• 30 Example vision statements,
http://topnonprofits.com/examples/vision-statements/
• 10 Lessons In Defining Your Company Values,
http://www.linkedin.com/today/post/article/
20130503131505-3257535-10-lessons-in-defining-your-company-
values
• How to define your company values,
http://awesomeculture.com/2011/06/06/how-to-define-your-
companys-values/
• A big list of core values, http://corevalueslist.com/

23. Credits
• “I’m a Dutch guy” picture, Peter Horsten,
http://www.flickr.com/photos/peterhorsten/4102484611/
• It’s time to slow down,
http://www.flickr.com/photos/megstewart/8258406407
• Vision picture: http://www.flickr.com/photos/r000pert/148360654
• Queen, “One Vision”, http://www.youtube.com/watch?v=0_1IMZmJe-U
• How to Write a Vision Statement,
http://sbinfocanada.about.com/od/businessplanning/a/writevision.htm
• Zappos, YouTube, http://www.youtube.com/watch?v=g6WHAfWqX3s
• Value tag cloud, http://www.tagxedo.com/artful/5cbbae85cb044f83
• Wrap, http://www.flickr.com/photos/mhaithaca/4557778473