1. SEO FOR
STOCK
Why taking good pictures isn’t
enough to succeed in the 21st
century
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Sunday, October 17, 2010
2. “SEO doesn’t matter to me.
I license stock photos.”
48.4 million daily newspaper
Audit Bureau of Circulation
285 million watch TV monthly
Nielsen A2/M2 Three Screen Report
16 billion core search monthly
comScore Media Metrix/September 2010
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Sunday, October 17, 2010
3. WHERE’S YOUR WEBSITE?
When a user searches for:
– medical stock images
– pacific bottlenose dolphin photo
– environmental stock photos
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7. WHAT FACTORS AFFECT SEO?
Usage
13%
Domain
On-Page
29%
15%
Links
43%
Source: Rand Fishkin/SEOMoz.org
Sunday, October 17, 2010
8. WHAT FACTORS AFFECT SEO?
Usage
13% Links & Anchor Text
On-Page Domain
15% 29% • Inbound Links
• Distance from
Trusted Domain
• PageRank
• Anchor Text
Links
43% The most
important factors
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Sunday, October 17, 2010
9. WHAT FACTORS AFFECT SEO?
Usage
13%
Usage & Social
Domain
On-Page
15% 29% • Time on site
• Bounce rate
• Historical
clicks
Links
• “Social Graph”
43%
Of increasing
importance
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Sunday, October 17, 2010
10. WHAT FACTORS AFFECT SEO?
Usage
13% On-Page Factors
On-Page Domain
15% 29% • Page Titles
• Meta Desc
• Descriptive
URL
Links
• ALT data
43%
You can do it!
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Sunday, October 17, 2010
11. PAGE TITLES & META DESCRIPTION
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12. PAGE TITLES & META DESCRIPTION
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13. PAGE TITLES & META DESCRIPTION
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Sunday, October 17, 2010
14. PAGE TITLES & META DESCRIPTION
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18. ON-PAGE RECAP
• Unique page titles and meta descriptions on every
page
• Keywords/captions and other textual data where
possible
• ALT attributes in our images
• Publish as many pages of content as possible
• Publish regularly
• Publish a sitemap to your pages and images
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Sunday, October 17, 2010
19. BUILD LINKS
You MUST build links to get SEO juice.
• Link to yourself:
• Build a blog
• Join trade and community sites
• Get others to link to you:
• Photograph compelling material
• Guest write articles on other sites
• Use social media
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Sunday, October 17, 2010
20. CONSIDER A BLOG
• Not an online journal
• An SEO machine
• Don’t forget anchor text
• Create compelling content
regularly
• Beneficial even if no one is
reading
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23. USE SOCIAL MEDIA
• Is Twitter viable for selling stock?
• Is a Facebook fanpage viable for stock?
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24. USE SOCIAL MEDIA
• A generation that grew up with Facebook is now buying
images. What is the expectation of that cohort?
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25. DON’T BE THE NEEDLE IN THE HAYSTACK
• Increase your online footprint
• Publish more pages of content
• Publish on more websites
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27. HOW AM I DOING RIGHT NOW?
• Go to Grader.com
• Run the Website Grader to get an SEO grade with
suggestions on improvement
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28. CONTENT MATTERS
• Create a keyword hitlist of 20-50 words that you want
to rank for
• Compare this to the Adwords Keyword Tool to refine
the list
• Run searches against the terms in your list to assess
the competition
• Run a backlink analysis so that you can understand
which terms are attainable
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29. GOOGLE ADWORDS KEYWORD TOOL
https://adwords.google.com/select/KeywordToolExternal
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32. Don’t take my word for it.
Measure your own success.
PHOTOGRAPHY WEBSITES: SEO & WHY IT MATTERS | PHOTOSHELTER RESEARCH 2009 |
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33. GOOGLE ANALYTICS
www.google.com/analytics
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34. GAUGING YOUR RESULTS
Google Analytics can tell you if SEO is working.
% of traffic from search engine.
# of keywords driving search traffic.
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Sunday, October 17, 2010
35. SEO IS REAL
• If your website and marketing efforts don’t include
SEO, you’re missing free traffic
• Effective SEO results in real sales and revenue
• SEO is a long-term commitment, so start today!
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Sunday, October 17, 2010
36. GET THE KIT
photoshelter.com/mkt/research
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Sunday, October 17, 2010
37. WHAT’S PHOTOSHELTER?
• Websites and tools for serious photographers
• Automates many of the on-page SEO factors
• Easily integrate Google Analytics
• E-commerce, high-res downloads, private galleries,
and much more
• Used by over 65,000 photographers worldwide
Try it for $1 for 14 days!
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Sunday, October 17, 2010
