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We live in a
visual society.
We are a society
of non-readers.
We would rather look at this:
Than read this:
Cell Phones Not Just for Talking Anymore
By Jim Hickey, ABC News

                    Somebody might want to think about giving cell phones another name, after a new survey of people in 21 countries found that the
little devices are commonly used for more and more purposes.
                    "People really are using their cell phones for way more than just phone calls now," said Richard Wike, associate director of the Pew
Research Center's Global Attitudes Project, which conducted the survey.
                    The Global Attitudes Project surveyed 21 countries to find out how people world-wide are using cell phones today. Most everyone
makes phone calls, but a huge number of people use them for other tasks.
                    "In particular, they're texting," Wike told ABC News.
                    Fully 75 percent of the cell phone users in those countries say they use their smart-phones to send and receive text messages.
                    Texting is most common among the poorest nations surveyed. For example, 96 percent of cell phone owners in Indonesia and 89
percent of people in Kenya say they use their phones for texting.
                    Half of the people in the global survey say they take pictures with their cell phones. The Japanese are the most likely of all the people
surveyed to do that: 75 percent say they use their phones as cameras.
                    Close to a quarter of all those surveyed say they use their phones to surf the web. In some countries the number is higher.
                    "In places like Israel, Japan and the United States, you've got more than four-in-10 cell phone owners who say they do use their cell
phone to access the Internet," Wike said.
                    In broadening the survey, Wike also says that social networking is very popular around the world, but that "it tends to be more
common in wealthier countries."
                    He said the reason for that is that people have more access to the Internet in those more developed nations.
                    "Germany, France and Japan are the only countries polled where more Internet users say they do not go on social networking sites
than say they do," according to the Pew survey.
                    Most of the people who are comfortable with and who use digital technology around the globe are under 30 years old and well
educated.
                    "The more educated are more likely to use their cell phone for different purposes and more likely to engage in social networking,"
Wike said.
                    This digital multi-tasking, Wike said, is only going to grow.
                    "As cell phone technology spreads across the globe, as more and more people are able to access the Internet through their cell phones,
we're going to see a variety of uses, and this is going to become more and more common globally," he said.
But we still want
information. And
 we want it fast.
Infographics
 (short for information graphics)

combine illustration
and information into
  easily digestible
    packages.
In vast quantities,
 text looks really
       DULL.
Consumption of moosemeat declined
significantly during the first three
decades of the ninth century.
Maurading hordes of Vikings averaged
14.3 pounds per capita of moosemeat
monthly during that period, while
consumption among Druids climbed to
22.8 pounds (for males) and 16.3 pounds
(for females) during winter months, up
from 15.5 pounds in summer.
It’s quick. It’s
visual. It’s precise.
It’s non-text.
 Perfect for non-readers.
So why is this so
important to you as
  editors/writers/
designers/advisers?
The sky is the limit
when it comes to
     types of
  infographics.
ww
Before you begin,
ask yourself a few
   questions…
What’s bogging
down the text?
A series of numbers? Details?
     Dates? Definitions?
 Comparisons? Can info be
 pulled out and played up?
What’s missing
  from this story?
 What will complete the picture
for those who read it– or attract
  readers who might otherwise
         turn the page?
What data needs
 clarification?
Statistics? Geographical details?
      History? Does the story
   overestimate the reader’s
            knowledge?
A few tips for infographics:
1.Collect and edit data
  carefully
2.Keep it simple.
3.Keep it accurate.
4.Label it clearly
5.Dress it up!
Make your
infographic
interactive.
Who says there
even needs to be
   a story? Your
 graphic can tell
  the story itself.
So where do
    you start?
Get small, user-friendly
 sidebars and fact
  boxes into stories
     more often.
Maestro your
   stories.
 Smart packaging
doesn’t happen by
accident. Require or
   encourage it!
Make graphic
    formats
   goofproof.
Create easy-to-use, plug-
and-chug templates and
 train staff to use them.
Make reporters
  responsible for
     graphics.
Most of your smartest sidebars
 are mostly text: tables, lists,
     Q&A’s. Train them!
Get inspired.
Look at magazines and
      Pinterest for
  infographic ideas.
Try It Out:
Read the story handed
out to you and sketch
 out an infographic on
 the back to enhance
  or replace the text.
Questions?
For this
presentation,
go to
slideshare.net/
phsview
or DM
@mehughes
for the link

Thank you!

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For Your Info(graphic)

  • 1.
  • 2. We live in a visual society.
  • 3. We are a society of non-readers.
  • 4. We would rather look at this:
  • 5. Than read this: Cell Phones Not Just for Talking Anymore By Jim Hickey, ABC News Somebody might want to think about giving cell phones another name, after a new survey of people in 21 countries found that the little devices are commonly used for more and more purposes. "People really are using their cell phones for way more than just phone calls now," said Richard Wike, associate director of the Pew Research Center's Global Attitudes Project, which conducted the survey. The Global Attitudes Project surveyed 21 countries to find out how people world-wide are using cell phones today. Most everyone makes phone calls, but a huge number of people use them for other tasks. "In particular, they're texting," Wike told ABC News. Fully 75 percent of the cell phone users in those countries say they use their smart-phones to send and receive text messages. Texting is most common among the poorest nations surveyed. For example, 96 percent of cell phone owners in Indonesia and 89 percent of people in Kenya say they use their phones for texting. Half of the people in the global survey say they take pictures with their cell phones. The Japanese are the most likely of all the people surveyed to do that: 75 percent say they use their phones as cameras. Close to a quarter of all those surveyed say they use their phones to surf the web. In some countries the number is higher. "In places like Israel, Japan and the United States, you've got more than four-in-10 cell phone owners who say they do use their cell phone to access the Internet," Wike said. In broadening the survey, Wike also says that social networking is very popular around the world, but that "it tends to be more common in wealthier countries." He said the reason for that is that people have more access to the Internet in those more developed nations. "Germany, France and Japan are the only countries polled where more Internet users say they do not go on social networking sites than say they do," according to the Pew survey. Most of the people who are comfortable with and who use digital technology around the globe are under 30 years old and well educated. "The more educated are more likely to use their cell phone for different purposes and more likely to engage in social networking," Wike said. This digital multi-tasking, Wike said, is only going to grow. "As cell phone technology spreads across the globe, as more and more people are able to access the Internet through their cell phones, we're going to see a variety of uses, and this is going to become more and more common globally," he said.
  • 6. But we still want information. And we want it fast.
  • 7. Infographics (short for information graphics) combine illustration and information into easily digestible packages.
  • 8.
  • 9. In vast quantities, text looks really DULL.
  • 10. Consumption of moosemeat declined significantly during the first three decades of the ninth century. Maurading hordes of Vikings averaged 14.3 pounds per capita of moosemeat monthly during that period, while consumption among Druids climbed to 22.8 pounds (for males) and 16.3 pounds (for females) during winter months, up from 15.5 pounds in summer.
  • 11.
  • 12. It’s quick. It’s visual. It’s precise. It’s non-text. Perfect for non-readers.
  • 13. So why is this so important to you as editors/writers/ designers/advisers?
  • 14.
  • 15.
  • 16. The sky is the limit when it comes to types of infographics.
  • 17.
  • 18.
  • 19.
  • 20. ww
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Before you begin, ask yourself a few questions…
  • 29. What’s bogging down the text? A series of numbers? Details? Dates? Definitions? Comparisons? Can info be pulled out and played up?
  • 30.
  • 31. What’s missing from this story? What will complete the picture for those who read it– or attract readers who might otherwise turn the page?
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. What data needs clarification? Statistics? Geographical details? History? Does the story overestimate the reader’s knowledge?
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. A few tips for infographics: 1.Collect and edit data carefully 2.Keep it simple. 3.Keep it accurate. 4.Label it clearly 5.Dress it up!
  • 46.
  • 47.
  • 49.
  • 50.
  • 51.
  • 52. Who says there even needs to be a story? Your graphic can tell the story itself.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. So where do you start? Get small, user-friendly sidebars and fact boxes into stories more often.
  • 68. Maestro your stories. Smart packaging doesn’t happen by accident. Require or encourage it!
  • 69. Make graphic formats goofproof. Create easy-to-use, plug- and-chug templates and train staff to use them.
  • 70. Make reporters responsible for graphics. Most of your smartest sidebars are mostly text: tables, lists, Q&A’s. Train them!
  • 71. Get inspired. Look at magazines and Pinterest for infographic ideas.
  • 72. Try It Out: Read the story handed out to you and sketch out an infographic on the back to enhance or replace the text.