3. How do you
use social
media in your
personal life?
4. • Talk to people
• Share ideas and feelings
• Publicize events
• Post pictures and videos
• Discuss news of all sorts
• Inform others about your life
• Ask people questions
• Many other ways….
5. You can use it
in the same
ways for your
publication.
6. 67% of young adults 16-24 have
joined a Social Network, making it
the number one platform for
creating and sharing content
(Universal McCann, 2010)
• Facebook
• Twitter
• Pinterest
7. facebook
• 483 million daily active users on
average (in December 2011)
• By far the most popular social media
site worldwide
• Continually developing and offering
resources to everyone… including
journalists! // Facebook + Journalists
9. facebook
The pros use it to:
• Publicize and market their
publications
• Drive traffic to their
publication websites
• Interact with their readers
10. facebook
Tips from the pros:
• Include images in posts
– Kansas City Star -- NPR
• Ask questions for response
– Chicago Tribune -- NY Times -- STLtoday
• Trivia/Fill in the Blank/Etc.
– ESPN -- Entertainment Weekly
11. facebook
Ideas from HS Pubs:
• Post links to stories on your
web site -- SME
• Use Timeline to your
advantage -- BVNW -- Pro Tips
• Create a Welcome Page
-- Carmel HS // HiLite.org
-- St. Teresa’s Academy // dartnewsonline.com
• Use Pagemodo.com
12. facebook
More ideas for publicity:
• Post Contest Winners
• Special web-only offers
• Include photos that didn’t
make it in the yearbook
--Park Hill South HS // southpaw
13. facebook
NY Times is going a step
further with Facebook…
• Engage in “live chats” with readers
• They used comments
• Designed to be short but highly
engaging
• One way to directly and immediately
engage with readers
• Check out their 8 Tips for Success
14. facebook
BE CAREFUL:
• Facebook users don’t
want you clogging their
timelines with posts
• Quality over quantity
• Don’t just shovel if you
want real interaction
16. twitter
• 140 million active users
• 340 million Tweets a day
• One of the fastest growing social
networks online
• A major tool in journalism today
17. twitter
Pros use it to:
• Publicize and market their
products
• Drive traffic to their
websites
• Interact with their readers
• SAME AS FACEBOOK!
19. twitter
Breaking News!
• Kansas City Star
• KMBC9 News
• CNN
• Ways journalists can use before, during
and after reporting a story
20. twitter
Tips for good tweets:
• Include pics and videos in
tweets
–People love visuals
• Ask questions for
response // @ mentions
• Be funny!
21. twitter
Ideas from HS Pubs:
• Morning Announcements
– St. Teresa’s Academy
• Schedule Tweets
• Create local hashtags
• Two good examples
-- Carmel HS // HiLite.org
-- Blue Valley Northwest HS // BVNWnews.com
22. twitter
More ideas for publicity:
• Twitpic contests
• Special Twitter-only offers
• Mention people in stories and
Tweet links at them
• Follow back your followers!
• Top Tweets // FHN Today
23. twitter
Take your tweets one
step further…
• Live Tweet events! Use a hashtag to
make it easy to follow
• Publicize ahead of time
• BVtigernews.com
• After event, use Storify.com to
aggregate tweets sharing one hashtag
and create web posts // PHSView.com
24. twitter
BE CAREFUL:
• Tweets should come out
at times other than just
your pub class time
• Big quantity is okay here
• Verify breaking news!
26. pinterest
• 12 million US users (and growing)
• Up and Coming social media network
• Users spend (on average) 89 minutes
on Pinterest
• Recently passed Twitter in referral
traffic // see table on next slide
27.
28. pinterest
Pros use it to:
• Publicize and market their
products TOMS
• Drive traffic to their websites
STL Post-Dispatch
• Interact with their readers
Columbia Tribune
• Plus, offer local connections
Des Moines Register Columbia Missourian
29. pinterest
Ideas from HS Pubs:
• Pin Your Own Content!
– Hi Lite News Online
• Pin Content Related to your
publication or that your
readers would like to see
–PHS View
30. pinterest
More ideas for publicity:
• Like and Repin posts (engage
with readers!)
• If someone repins your
post, comment and thank
them
• Shift from search to discovery
• Marketing Tips // Guide
31. pinterest
BE CAREFUL:
• Make sure your images are
not copyrighted
• Don’t pin just to pin//
create boards that make
sense for your readers
• Follow appropriate people
