Anne Craft\'s slides from her presentation at the BIAMI conference in Lansing, MI on September 23, 2011.

1. Internet Marketing & New Media

2. How Social Media Controls Everything

4. Broadcast Website Banner Ads Internet Search Google Ads Finding people where they spend time online (Facebook, Twitter, Google+, etc.)

5. How people form their association loyalties

7. More than 50% of those users log in daily

8. The average user is connected to 80 community pages, events, or groupsMore than 250 million photos are uploaded per day When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends…. More than 20 million apps are installed by users every day 350 million users are accessing Facebook through their mobile device

9. Banner Profile Ad

13. YouTube Exceeds 3 BILLION views a day There were 7 billion playbacks in 2010 48 hours of video uploaded every MINUTE More video is uploaded to YouTube in 30 days than all 3 major networks created in 60 YEARS 150 years of YouTube video are watched everyday on Facebook

18. Track impressions and click-throughs

20. Why does Twitter work? People like instant information that finds them. If they follow you, they will know what you represent. Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand. People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!

21. Twitter Stream Example

26. LinkedIn LinkedIn is a social network for professionals. It allows users to “show” their network to others, connect to people they already know, and establish new business relationships with others connected to their network. Users can also connect to alumni, industry, or other professional groups. LinkedIn groups can be created in any subject and by any member of LinkedIn. Some groups are specialized groups dealing with a narrow domain or industry whereas others are very broad and generic in nature.

29. Put ALL your work experience in your LinkedIn Resume.

32. The best way to get recommendations is to ask.

34. Establish yourself as an expert by commenting on group streams.

36. Follow or contact @UZoomMedia @AnneCraft06 Facebook.com/UZoomMedia Email: info@UZoomMedia.com www.UZoomMedia.com

37. Want to see it again? To view this presentation log onto Facebook.com/UZoomMedia and click on the BIAMI link on the left.