4. Mission
To create the most effective performance advertising platform
since cost-per-click by leveraging Signup Ads to deliver
quantifiable ROI to advertisers, meaningful new revenue to
publishers, and a 100% opt-in experience to consumers
5. Snapshot
The Leading Social, Mobile & Email Acquisition Platform
• Bringing F1000 brand budgets into performance marketing
• 4 patents filed (data transfer for signup ads, in-banner signups, mobile signups)
Big Growth & Big Customers
• Adding 70,000+ new signups per day
• 33 million signups since inception
Employees and Offices
• 56 Employees
• Headquartered in NYC with development facility in Bangalore
Executive Team
• Involved in online advertising since inception
• Senior roles at About.com, Amazon, CBS, IBM, and Time Warner
Investors
• $14MM VC raised from RRE, New Atlantic and Greenhill SAVP
6. What Are Signup Ads?
An entirely new kind of ad unit
• Convert impressions and intent into engaged users
• Positioned at the intersection of social, mobile, and email
A win/win/win situation
• Advertisers only pay when consumers signup
• Publishers generate eCPMs up to $200
• 100% opt-in experience for the consumer
A significant improvement over CPC
• Advertisers only pay for true engagement, not clicks
• Consumers never leave the site or app
7. What People Are Saying
“We acquire more than half of “A less intrusive experience
than a takeover ad that might
our new subscribers through Pontiflex.”
click the user into a slow
loading mobile screen.”
“New York City’s 10
“People acquired through Hottest Tech Startups”
Pontiflex were more engaged
than even organic sign-ups.”
“Pontiflex has changed the face of
mobile advertising .”
“Pontiflex AppLeads is a
game changing solution.”
9. Because the Online Ad World has Changed
Online advertising has moved from
a traffic-based ecosystem to one
that is user-driven, based on
engaged consumers and their data.
10. Now, Success Is Based on Actual Users
Email: 2 Million Users
600+ million users 46 million users Twitter: 25,000 Users
Facebook: 350,000 Users
5 million+ moms
150+ million users 12 million plus email
subscribers
11. Who Will Win?
Advertisers who leverage this new
environment to create ongoing
conversations with consumers
Publishers who can deliver engaged
consumers to their advertisers in a
100% opt-in, privacy compliant way
12. A Big Idea
ROI
Signup Ads CPL
Engaged Users
AdWords CPC
Clicks
Banners
CPM
Impressions
16. Leading Apps are Running Signup Ads
A market-maker
• Hundreds of developers signed
• 115+ million app downloads to date
True cross-channel integration
• Opt in via mobile
• Follow up via social and email
Rapid deployment
• Live with iPhone and Android
• Tablet SDK launching this month
17. ESP Partnerships: Closing the ROI Loop
Integrated with all of the industry leaders
• A critical element to creating a branded performance platform
• Provides seamless tracking of campaign effectiveness
Unique in the industry
• Rapidly becoming a significant sales channel
• “Grow my customer base” functionality within the ESP UI
