Alina Ghost | Tesco | Brighton SEO slides April 2017 | Managing SEO in a complex business

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Alina Ghost’s Brighton SEO takeaways: - Categorisation helps customers find product & increases rankings via internal linking - Prioritisation means knowing what you want to achieve, seeing the big picture and making use of pages that already rank - Enabilisation is all about working collaboratively with your teams to achieve great SEO success

Marketing

Alina Ghost
Tesco PLC
Managing SEO in a Complex Business
@MrsAlinaGhost

@MrsAlinaGhost
5 Years
3 Retailers
1st
Talk
✓ 5 Years
✓ 3 Retailers
✓ 1st Talk

@MrsAlinaGhost
2.
Prioritisation
3.
Enablisation
1.
Categorisation

@MrsAlinaGhost
Know your Business Objective

@MrsAlinaGhost
Dog Beds: 60k
Pet Supplies: 5k
Dog Supplies: 1k

@MrsAlinaGhost
Don’t Look at Pages in Isolation

@MrsAlinaGhost
3.
Enablisation
(Enabling)

@MrsAlinaGhost
Access to Tools
Access to Tools

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