In a CRM campaign, a solution is a short description that matches business needs by category. Solutions must have a title, describe a problem's symptoms, and present a short description. They need to be reusable, targeted geographically, and tailored to the target audience. An example solution describes how an organization helps entrepreneurs find funding on export markets through their international network and process of qualifying investors and setting up meetings.

1. What is a Solution in the Context of
a CRM Campaign?
In the context of a CRM campaign, a Solution is a short description categorized according to
business need categories. These categories programmed in the CRM system, help to match
solutions to qualified business needs. Each Solution has a title, show the symptoms of the
problem and present a short description. Solutions must be reusable, targetted geographically
and tailored to targetted audience.
EXAMPLE OF A SOLUTION:
Title: How to find funding on export markets?
Symptoms of the problem: Entrepreneurs do not know where to find reliable references to find funding .
Solution:
 Our organization is part of an international network of law firms operating in Europe and Asia that
specialize in due diligence of investors targetting North American SMEs operating between $ 5 million and
20 million dollars in annual sales
 Our firm provide free consultation services and then affordable fees
 Our professional prepares a short description of the project for investors abroad
 Our professional send the project anonymously to pre qualified investors who have already expressed
interest in the same field.
 Our professionnal discuss with leaders of qualified foreign investors.
 A conference call is organized with qualified leads
 A meeting is organized between parties
 Our firms follows up until the opportunity is closed
Pierre.Dumas@Multi-City.org