Personal Information
Entreprise/Lieu de travail
Greater Boston Area, MA United States
Profession
Chief Uncomplicator
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.gistbrandmarketing.com
À propos
Anne serves as Gist Brand Marketing's founder and “chief uncomplicator,” applying her background in business consulting and 13 years of creative agency experience to help clients form stronger and more direct connections with their end-customers.
She has overseen brand research, strategy and campaign development for B2B clients including Stealth BioTherapeutics, Massachusetts General Hospital, Avid Technology, American Science & Engineering, Cornerstone Software and numerous others. Prior to joining White Rhino Anne spent five years as VP and account strategist at medical marketing firm LehmanMillet and five years in management consulting.
Mots-clés
#personas #branding #customerresearch
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