Pieter Duijst

Amsterdam Netherlands

Managing partner

Consulting / Advisory

What do highly successful and sustainable companies like: Virgin group, Shell, Wallmart, Danone, GE, Unilever, Coca Cola and others have in common? Doing well by doing good! They have shifted their values from a just profit focus to caring for people, communities and the planet. Richard Branson from Virgin group makes it very clear: “Screw Business As Usual, it is time to change our focus to sustainability and doing good for all.” Peter Norris, Chair of the Virgin Group: “ The future of the Virgin Group is all about how we become a shared enterprise where people and the planet are at the very heart of everything we do. What a very exciting journey we have ahead of us.”