Talk about how to turn Smart Meter data into value for the consumer and the various types of retailer. By using Smart Data Engines, by using high-resolution data fed into Analytics.

1. alertme
creating smart homes
Pilgrim Beart, AlertMe
18th April 2012
February 2012
IET 5th Annual Smart Metering Conference

2. Introducing AlertMe
• Platform for the Smart Home / Connected Home
– In-home devices
– Gateway
– Cloud services
– A variety of UI’s
• Complete with out-of-the-box applications:
– Smart Monitoring
– Smart Energy
– Smart Heating
– Smart Data

3. Today
From Smart Data to Consumer Value
• What data will be available from Smart Meter,
who owns it, and who can access it?
• What kinds of value can be derived from that
data? Value to whom?
• New services and business

4. The Value of Data
• General market trend is from products to services
• Data is the lifeblood of any service
• “New economy” companies easily deal with:
– Databases of millions of customers
– Millions of hits/day
• “Old economy” companies struggle with:
– A patchwork of legacy IT systems & processes

5. UK Smart Meters deserve the name

6. Data available on SMHAN (1)
• Basic Consumption
– Electricity
• Day/Week/Month Cumulative Consumption & Cost
• Instantaneous Active Import Power, 10sec - and 1s?
• Microgen
– Gas
• Day/Week/Month Cumulative Consumption & Cost
• (30 min update because of battery-life)
• HH interval data for 13 months
• Messaging

7. Data available on SMHAN (2)
• Tariff & Supplier
– Electricity Tariff Supplier & Name
– Current and next tariff
– Tariff Rate Matrix
– Billing period info (start time/date and duration)
– Block thresholds & PPUs
• Volume-based stepped pricing. Green/standing charge.
– ?No power-based pricing?
• Change of Tenancy/Change of Supplier
• Prepayment/Debt
– Inc. Emergency Credit
– Aggregate Debt (3 types & 2 recovery methods!)
• System Management - Power Quality?

8. Who “owns” the data?
…is a meaningless question!
• Security and Privacy (different things)
– Who can access what data, under what conditions?
• Via the WAN & DCC (minimal data, not live)
– Your Utility (in principle just enough for billing)
– DNO’s (though ideally would like live view)
– 3rd-parties nominated by consumer (e.g. switching services?)
• Via the home (inc. high-res live data)
– The consumer
– Third-party services consumer nominates
– Consumer Gateway can push hi-res data into Cloud via broadband.
Govt not minded to regulate this, but there should be some “best
practice” guidelines to ensure consumers understand what they are
doing.

9. Value
Think of 3 stages:
Data -> Information -> Value
e.g.
Data = Tariff & consumption so far this month
Information = Predicted bill at end of the month
Value = Household budgeting, Avoiding disconnection

10. Value from SM Data
• VIS - visibility • PRIVACY - change of owner
• COST - translated into £ • MESSAGE - from utility
• CO2 - translated
• SMSOK - system working
• EARN - microgen
• PRICESIGNAL - ToU, CPP • TIME - reference
• COMP - comparative norms • READINGS - to check bill
• PREDICT - budgetting
• SWITCH - tariff / supplier
• PREPAY - and credit/debt
• DISCONNECT
(source: CEDIG data dictionary)

11. Value from SM Data - Analytics
(all enabled by 1-second data)
Examples
• ITEMISE • “Washing at 30°C would save you £34/year”
• WARN • “Boiling only a cupful of water in your kettle would
save you £12/year”
• MAINT • “25% of your bill is spent on ‘baseload.’ Click for tips
on what might be causing this and how to address it”
• HEAT • “Your fridge is consuming more than last year –
perhaps the seals have gone. A new fridge would pay
• ASSIST for itself in 3 years”
• “You’ve left the house but your fridge door is open
• AUDIT (or your iron/over/hair curlers are still on)”
• “Mum didn’t get up this morning”
• AUTOAPP • “More of your bill is spent on heating than in similar
homes.”
• OPTIM • Ensure EV charged by 8am at minimal cost
• Optimising heating patterns around occupancy

12. 30 minute data OK for balancing grid

13. Analytics needs 10 second data
(and ideally 1 second)

14. Industry’s view SMWAN
Value
Added SMHAN
Services
Smart
Retention
Meter IHD
Up-sell Billing

15. Smart
Meter
Consumer’s view IHD
Savings
Solar
Comfort
Panels
Electric
Me Conven
Vehicle ience
Peace
Fashion
of Mind

16. Everything else now in the Cloud
…why not your home?
“The number of internet connected devices is set to explode in the
next four years to over 15 billion, twice the world's population”
Suraj Shetty, Cisco VP global marketing, at its 5th annual trends forecast
1 June 2011

17. Smart Data Engines
(Using the ADELE - Alertme Domestic Energy Load Engine - as an example)
A model, able to use whatever data is available:
• Zero data (assume national averages)
• Basic data (demographics or postcodes)
• Low-res Energy data (quarterly/monthly reads)
• Medium-res Energy data (Smart Meter HH)
• High-res Energy data (10s via Consumer Gateway)
• Temperature and per-appliance, if available
• Other sources (e.g. customer-volunteered info)

18. Smart Data Engines (2)
Provides, uniquely for every customer:
• Predicted bill (elec, gas)
• Energy use profile over 24 hours
• Bill break-down
– Lighting, Cooking, Heating, Appliances, Hot Water,…
• Normative and Injunctive Comparisons
• Energy advice – helps consumers manage spend
• Spots up-sell/cross-sell opportunities

19. The Value of Data
To the Consumer:
• Information and Insight
• Control
• Automation
• Simplicity (esp. interoperability & low friction)
• Peace of Mind
• Savings (reduced consumption, switching)

20. The Value of Data
To Retailers (of Energy and others):
• New Services (brand presence, loyalty)
• Higher added-value
– Energy Services much higher margin vs. Energy Retail
• Cross-sell, up-sell & e-commerce
• Disintermediation (e.g. MVNO)
• Bundling
• One platform to unify the home
This is not just a game utilities can play
– E.g. retailers & telcos can too
– Utilities risk Disintermediation & Commoditisation

21. Data – the Ground Rules
• Must be Permissive
– It’s the consumer’s data
– The consumer chooses to grant access
– If it doesn’t benefit them - they won’t!
– It’s a trade (like gMail)

22. Conclusions
1. Caveat:
• Nothing final until SMETS 2 process complete (due Sep ‘12)
• Mass rollout now only 2.5 years away: 5m homes/year
2. Smart Meters are necessary
• It’s just putting the cash register online
3. …but not sufficient
• Market needs to deliver products and services which use them
4. Vital that Smart Meters:
• Calculate once
• Make it easy for consumers to allow third-party products and services
to access their data and turn it into value
• Support an open standard
5. Energy services are being developed and launched right now
• Using e.g. clip-on readers
• Start preselecting your best customers, now!

23. alertme
creating smart homes pilgrim.beart@alertme.com
alertme alertme alertme
2nd
floor Heddon House Thirty Station Road 123 10th Street
149-151 Regent Street Cambridge San Francisco
London W1B 4JD CB1 2RE CA 94103
+44 207 993 9500 +44 1223 361555 +1 415 409-9288

24. BACKUP

25. 1. In Home Display (live in the home)
Translate Energy units into Money
Aesthetically pleasing
(looks good in your kitchen)
Comparative
(consumption rising or falling?)
Live “Speedometer” display Added-value features
(Power, at a glance)

26. 2. Offline (historical e.g. on bills)

27. 3. Online (live, everywhere)
You spent £200 heating an empty home last
winter
Intelligent heating gives 20% savings on your gas bill by only
heating the home when you are there.

28. Energy Monitoring – IHD or Online?
Given the choice, which one would you choose?
Option 1 - Display 40%
Option 2 - Online 40%
Depends 12%
Neither 8%
UK market survey by Critical Research, May 2011. Sample size; 1,224

29. IHDs vs Online: Stereotypes
IHD Persona: Online Persona:
• More likely to be 50+ • More likely to be ~30-year-old
• More likely to be married • More likely to be male
• More likely to be female • Has young children
• Children have left home • Fully-employed
• May be retired • Home mortgaged, or renting
• Home mortgaged/paid off, probably hasn’t • Household income £2500/month
moved for 15 years • Owns a Laptop and/or SmartPhone
• Household income £1250/month • Uses computer at work to access internet
• Owns a desktop
Previous IHD experience:
• People who’ve already had IHDs more likely to want Online
• Especially those that have discarded their IHD

30. The Value of Data
(Smart Meters are just one of
many new data sources)

31. AlertMe Smart Data