presentation to Britcham in Hong Kong:
November 26, 2008
Tune up your Website for the Economic Downturn:
don’t lose customers now because your website doesn’t work
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Tune up your Website
1. www.pilot.com.hk
Tune up your Website for the
Economic Downturn
don’t lose customers now because your website doesn’t work
Tim Hay-Edie
November 26, 2008
22. www.pilot.com.hk
write for the web
• up-to-date
• scan & grab
• call to action(s)
• focus on the benefits
• keep in step with your competitors
last updated: 26/11/2008
23. www.pilot.com.hk
write for the web
print
• up-to-date
• scan & grab
• call to action(s)
• focus on the benefits
• keep in step with your competitors
download our
brochure
24. www.pilot.com.hk
write for the web
• up-to-date
• scan & grab
• call to action(s)
• focus on the benefits
• keep in step with your competitors
click here for more... make an enquiry BUY NOW !
25. www.pilot.com.hk
write for the web
• up-to-date
• scan & grab
• call to action(s)
• focus on the benefits
• keep in step with your competitors
turn your website into your best salesman...
26. www.pilot.com.hk
write for the web
• up-to-date
• scan & grab
• call to action(s)
• focus on the benefits
• keep in step with your competitors
who are your
competitors?
30. www.pilot.com.hk
usability
• what are your objectives?
• what does the visitor want?
• organise your information
• follow convention
• conceptual testing
• technical testing
• content & design
• defer to the analytics
32. www.pilot.com.hk
example: usability blueprint
newsletter newsletter
registration confirmation
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submit confirm close
33. www.pilot.com.hk
usability
• what are your objectives?
• what does the visitor want?
• organise your information
• follow convention
• conceptual testing
• technical testing
• content & design
• defer to the analytics
35. www.pilot.com.hk
usability
• what are your objectives?
• what does the visitor want?
• organise your information
• follow convention
• conceptual testing
• technical testing
• content & design
• defer to the analytics